Channel and Strategy Planning Manager - Beauty & Wellbeing

Job Title: Channel and Strategy Planning Manager - Beauty & Wellbeing

Location: Seoul, Korea
Function: Category & Channel Development
Department: Customer Development

About the Role

The Channel & Strategy Planning Manager for Beauty & Wellbeing (B&W) owns the end-to-end commercial performance of key brands within the Business Group. This role translates brand strategy into channel and customer execution, shapes pricing and promotion governance, and leads cross-functional alignment to deliver profitable and scalable growth in Korea.

Key Responsibilities

1. Commercial Ownership of the Beauty & Wellbeing Business Group

End‑to‑end Sales & Profit Accountability

• Own Net Sales, Gross Margin, and Trade Spend across B&W brands (e.g., Vaseline, Pond’s, Clear).
• Lead sales planning and gap management with Sales, Marketing, and Finance.

Expected outcomes:

• Delivery of sales and margin targets
• Clear management of commercial risks and opportunities

2. Channel & Customer Strategy Development

Brand Strategy to In-Market Execution

• Translate brand strategy into channel- and customer‑specific execution plans.
• Define and govern Perfect Execution standards for each channel.

Expected outcomes:

• Consistent execution across all channels
• Enhanced shopper experience

3. Revenue Growth Management (Pricing & Promotion Governance)

• Establish pricing and promotion guidelines balancing competitiveness and profitability.
• Review promotion ROI and ensure disciplined trade spend management.

Expected outcomes:

• Improved promotion ROI
• Sustainable price and margin structure

4. Innovation & Launch Governance

Imported & Local Innovation

• Represent Customer Development in Imported NPD and local MIK innovations.
• Assess commercial viability and ensure strong launch execution.

Expected outcomes:

• On‑time and successful new launches
• Reduced launch risk and improved innovation ROI

5. Integrated Business Planning & Cross-Functional Leadership

• Represent customer and shopper insights in IBP, IPM, and S&OP processes.
• Align commercial, demand, and supply plans with key functions.

Expected outcomes:

• Strong cross‑functional alignment
• Faster, more proactive decision-making

6. Trade Activity & Execution Management

• Lead seasonal and tactical trade activity planning and execution.
• Manage agencies and coordinate key commercial changes with the sales team.

Expected outcomes:

• High‑quality in‑market execution
• Efficient use of trade investment

7. Performance Tracking & Stakeholder Communication

• Track sales and sell‑out performance to drive actions and decisions.
• Act as the key commercial contact for Personal Care brands locally and globally.

Expected outcomes:

• Fact‑based decision-making
• Strong credibility as the PC commercial owner

Experience & Qualifications

Essential

• 4–5 years' experience in trade marketing, customer development, or marketing with leadership responsibilities
• FMCG experience in Beauty & Wellbeing or Cosmetics
• Customer, Category, and Brand management experience
• Fluent in business English

Preferred

• Experience in a multinational organization
• Strong business and financial acumen
• Understanding of Net Revenue Management concepts
• Prior experience in FMCG and/or multinational companies

Travel Requirements

• Travel is not essential but may include occasional trade visits within Korea.

Key Internal Stakeholders

• CS&P
• Customer Business Development
• Marketing
• Finance
• R&D
• Supply Chain
• International Business Group teams
• Cross-functional partners

Key External Stakeholders

• Agencies
• 3rd-party manufacturers
• Retailers & Customers

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.