PC Assistant Livestream and Short Video Manager (Tiktok)

Join us as PC Assistant Livestream and Short Video Manager (Tiktok)

• Location: Grha Unilever

• Terms & Conditions: Full-time role

Job Purpose

The PC Livestream & SV role is responsible for driving sales, engagement, and conversion for the Personal Care (PC) portfolio through Livestream and Short Video (SV) activations across digital commerce platforms. The role focuses on planning, executing, and optimizing livestream and video led commerce initiatives by collaborating closely with creators, platform partners, agencies, and internal cross functional teams to deliver strong commercial performance and ROI.

Key Responsibilities:

1. Livestream & SV Planning and Execution

• Plan and execute PC livestream and short‑video activations aligned with brand campaigns, commercial priorities, and key trading moments.

• Coordinate products, offers, creators/hosts, and content formats to ensure effective execution.

2. Content & Creator Enablement

• Work with creators, hosts, and agencies to ensure livestream and SV content is engaging, on‑brand, and conversion‑focused.

• Support content briefing, asset readiness, and execution guidelines for PC activations.

3. Performance Tracking & Optimization

• Monitor key KPIs for livestream and SV including traffic, engagement, conversion, GMV, and ROI.

• Analyze performance and generate insights to continuously optimize formats, timing, content, and mechanics.

4. Cross-functional & External Collaboration

• Collaborate closely with Brand, dCommerce, CSP/NRM, Content, Media, and Supply teams to ensure aligned planning and execution.

• Manage relationships with platform teams, creators/KOLs, hosts, and external agencies.

5. Governance, Reporting & Continuous Improvement

• Ensure compliance with brand guidelines, commercial policies, and platform requirements.

• Support reporting, learning agenda, and continuous improvement of livestream and SV ways of working.

Experience & Qualification

• Bachelor’s degree (S1) in Marketing, Business, Communication, Digital Media, or related field.

• 1–8 years of relevant experience in livestream, short‑video commerce, social commerce, e‑commerce, or digital marketing, preferably within FMCG or Personal Care.

• Hands‑on exposure to livestream and short‑video activation on digital commerce platforms is highly desirable.

• Experience working with creators/KOLs, agencies, and cross‑functional teams is an advantage.

Skills

• Strong understanding of livestream and short‑video commerce mechanics

• Commercial mindset with ability to drive sales through content‑led activations

• Solid analytical skills to track performance and optimize execution

• Strong stakeholder management and collaboration skills

• Execution‑focused, agile, and comfortable working in a fast‑paced environment

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.

• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.

• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.

• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

• AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.