Assistant CMI Manager - PC

Role: Assistant CMI Manager (Personal Care)

Grade: WL1B

Function: Marketing (CMI)

Location: Dhaka, Bangladesh

Job Purpose -

Support the Personal Care Business Unit CMI function and business partners by identifying where and how to win through actionable consumer and market insights. Provide inspiration and provocation to enable transformational decisions that drive brand growth.

Key Responsibilities -

1. BU Category & Brand Performance Measurement - Collaborate with cross-functional teams to execute brand audits and provide key insights/outputs for Personal Care BU.

2. Track KPIs aligned with JTBDs (jobs to be done) for marketing plans - aligned with the growth target of the business.

3. Consumer & Customer Centricity - Organize consumer contact sessions across functions - translate consumer visits into actionable insights.

4. Continuous Tracking & Research - Deliver retail audit, consumer panel data, and GTS summaries - monitor agency data quality and provide 6P reports with recommendations.

5. Ad-hoc Research - Evaluate activations and post-launch innovations. Support business with research needs and insight interpretation.

6. CMI Resource Management - Allocate and track budgets; prioritize brands within the BU and manage agencies for timely deliverables.

7. Internal Communication & Business Partnering - Provide data support and local market insights to the regional team (PTAB) and assist core Brands team with presentations and cross-functional research needs.

Core Unilever Behaviors -

At Unilever, success is driven by four core behaviors: Caring Deeply, Focusing on What Counts, Delivering with Excellence, and Staying Three Steps Ahead. These behaviors ensure we build strong relationships, prioritize impactful actions, execute with precision, and anticipate future challenges. For an external candidate joining Unilever, demonstrating these qualities is essential. You must show empathy and collaboration, concentrate on high-value priorities, consistently deliver outstanding results, and maintain a forward-thinking mindset. These behaviors are not just values—they are the foundation for driving growth, innovation, and sustainable impact in a dynamic and competitive environment.

Required Qualifications -

1. Professional Skills: Minimum BBA/Graduate/Hons. degree from a reputed university.

2. Strong analytical skills for managing large datasets, with clear proficiency of tools in crunching data as well as analyzing.

3, Mathematical/statistical background preferred (with ideally advanced data crunching skills for ensuring the right output against core research)

Preferred Experiences -

1. Ideally 3 years of experience in a reputed MNC operating across a similar industry

2. Experience in research agencies (quantitative focus)

The reporting for this role will be to the CMI Lead for PC BU in Unilever Bangladesh.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.