Fabric Cleaning Marketing Lead (Home Care Vietnam)

Ho Chi Minh, Vietnam

Professional seated at a conference table with laptops and a presentation screen in a modern office setting

Job ID:: R-1168986
Date posted:: 12/12/2025
Job Type:: Full time
Job Category:: Marketing

Report to:  Home Care Vietnam Lead
Job Description
Brand, Portfolio & Innovation for Unilever

Works withglobalto lead mid-to-long term portfolio strategy and localize mix development forportfolio of Fabric Cleaning.

Ensures game-changing and insight-led innovations and brand campaigns are brought to life to drive business growth, increase penetration, and market leadership.

Walksthe talk on brand purpose.

Ensures profitable, robust funnel sufficiency to fuel growth.

Integrated Business Plans (IBP)

Responsible for the IBP process of Fabric Cleaning and ensures integrated annual plans that deliver on growth and financial ambitions.

Sets clear prioritization and resourcing for strategic priorities -- including Brand building, product innovation, market development.

Leads the team to strong integrated online & offline execution,monitoringand optimization of plans.

Strong monitoring of results, with clear prioritization and choices (START, STOP,PIVOT)  forall initiatives

Team Leadership

Coaches,developsand motivates a team of appx 10 marketing people. From apprentices to experienced employees.

Change management: Develops a culture of consumer-centricity, with data and insight as the foundation for successful marketing strategy and execution.

Strategically influences other global and local multi-functional teams to land aligned plans.

Coaches and develops the team to drive actions with clarity,speedand agility.

Talent development and succession planning

Business Partnering

Partners with Customer Strategy & Planning, Finance Leadership, Supply Chain and R&D teams to achieve sustained,long-termand profitable growth.

Job Requirements:

15+ years’ experience in marketing roles, with strong experience in country roles isa must. Brand development experience, costmanagementand sales experienceisa plus.

Experience in leadingtotalcategory in a big market.

Track recordof success and category management under difficult market and competition circumstances.

Strong business acumen with P&L management experience

Visionary, experience in crafting long term strategic direction of category and the action plans in achieving the ambition.

Positive, assertive yet empathetic leadership

Good learning agility, agile and open personality

Strong ability to communicate in English isa must.

Passion for building a high-performing Marketing team and nurturing talent.

Strong change management and stakeholder influencing skills in a complex and matrix organization – able to effectively communicate with customers, cross-functional teams, leadership teams, local and regional/ global teams.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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