Assistant CMI Manager, Ecommerce and Shopper

Job Role: Assistant CMI Manager, E-commerce and Shopper [Designation may differ basis candidature fitment]

Work Location: Mumbai HO

Background:
HUL has significantly increased its focus on e-commerce as a channel, backed by higher investments that go into e-commerce. This candidate will play a key role in identifying growth opportunities and driving the highest efficiency and effectiveness in the channel.

About the Role:
In this role, you will represent the voice of the shopper, integrating Unilever shopper and category knowledge with custom research to provoke transformational business action and drive sustainable marketplace impact.
As an e-commerce and shopper insights lead, you will provide best-in-class insights grounded in understanding omnichannel shopper behavior and decisions.

Key expectations:

• Insights leadership: Provide fact-based, strategic, shopper-centric point of view (offering foresight rather than just insight) to facilitate deeper shopper understanding that drives action. Communicate the voice of the shopper, including attitudes, behaviours, motivations, barriers, and pain points. Must be able to connect the dots to build integrated, inspiring, and insightful category growth stories to inform business decisions.
• Effective deployment and content: Drive capabilities towards impactful media on e-commerce that leads to brand superiority of our brands on e-commerce, reinforce strong discipline in the deployment principles followed in the organisation, and work towards driving its efficiency.
• Fill knowledge gaps: Identify foundational and channel-specific knowledge gaps in the space of e-commerce and create and lead a research agenda to deliver actionable insights.
• Analytical proficiency: Comfortable with sales, panel, and social media data. Ability to leverage data sources to deliver actionable learnings and insights against key business objectives and questions.

Key competencies:

• Strong bias for action: has the ability to make things happen quickly, thrives on challenges; able to pivot and source new solutions to solve a problem or bottleneck
• Simplifies complexity: is able to interpret complex business challenges, uses evidence and data smartly, spots issues and opportunities proactively for the business
• Visionary & innovative: is a trend spotter with a strong appetite for continuous learning and reinvention, is constantly on the lookout for better ways to do things, engaging and collaborating with others along the way
• Result-oriented: You are motivated by outcomes and appreciative of processes. You are driven toward achieving the desired outcomes, able to get work done, and willing to do whatever it takes to achieve the same
• Quest for learning: You are always open to learn, to lean in, to explore new territories to accelerate your learning curve.

Key job requirements:

• At least 5 years in insights and primary research experience in the CPG, retail, and ecommerce sectors is preferred
• Proficient understanding of specifically e-commerce business landscape
• Strong skills in project management, end-to-end management of the research process.