Senior Brand Manager - Beauty Skin Cleansing and Dove Masterbrand, MY

Job Title:Senior Brand Manager – Beauty Skin Cleansing & Dove Masterbrand

Location: Malaysia

The Purpose of Role:

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future! We are looking for a driven, proactive, creative, and organized Senior Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. You will be part of the local marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

Responsibilities

• Manage and monitor business performance of beauty skin cleansing brands (Dove, Lux, Vaseline) end to end P&L, brand health, consumer and retail data analysis

• Lead overall brand campaigns and innovations in drive business growth

• Lead external agencies in creating new campaigns and activations and deployment mixes and campaigns

• Brand plan & A&P budget management

• Lead on-going analysis and review of consumer, category, channel/customer and competitive information as part of a situation assessment on brand performance and identify growth opportunity.

• Lead the development of local marketing mix (Proposition, Product, Pack, Price, Place and Promotion)

• Sales and Operations Planning (S&OP) process from activity and demand planning to sales monitoring and analysis

• Responsible for launch and network management (innovation, relaunch product, market development and saving project), building launch plans, customer sell-in and legal & regulatory issues and managing brand budget.

• Builds productive working relationship with cross functionals: sales team, trade marketing team, CMI, regional category team, finance, and supply chain to manage brand’s day to day operations, and external partners and agencies.

Requirements

• At least 4 years of experience in brand/product management/marketing (FMCG).

• Experience in Beauty & Personal Care category is a plus

• Knowledge on communication development, and media planning process, public relations, and e-commerce

• Good with numbers (sales analysis, knowledge of P&L, budgeting) and has experience in strategy development

• Experience in managing relationships with a variety of stakeholders – both internal and external partners 

• Experience in leading an internal cross functional task force and working with external agencies

• Strong project management and problem-solving skills

• Ability to work and multitask in a fast-paced environment.

About Unilever:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.