Manager, Dove Content, Community and Engagement Lead

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

JOB PURPOSE

At Dove, we believe that care goes beyond products - it’s about building community. We’re looking for a Social Content & Community Lead to own and elevate Dove’s social presence in the US across all categories: skin cleansing, deodorant, hair, baby and purpose.  

Dove is the largest Personal Care brand at Unilever with year over year growth – grounded in purpose, with a clear strategic vision, strong innovation funnel and unique POV on beauty. Alongside Dove’s position within the Unilever portfolio, the brand is loved by millions of people worldwide. 

As the Manager, Social Content & Community Lead, you will serve as the day-to-day lead for the x-channel Dove US social strategy and community management, partnering with the Global team and managing agency partners to deliver best-in-class, social-first work that drives growth, relevance, and brand love. 

This is a unique opportunity to shape the social voice and presence of Dove in the US, defining how the brand shows up in culture, nurtures community, and drives long-term growth through its social presence. This role supports the Head of Engagement for Dove in North America. 

What You’ll Do

• Own the end-to-end social channel strategy for Dove US across platforms (Instagram, TikTok, YouTube, Pinterest, Reddit and emerging channels), defining clear roles, KPIs, and growth goals by channel. 
• Translate global social strategy into locally relevant, culturally sharp US execution. 
• Oversee development of social-first content by channel, ensuring work feels native, culturally relevant, and unmistakably Dove. 
• Lead and evolve community management to bring new people into the brand, ensuring Dove shows up authentically, responsibly, and in line with brand values.
• Manage and inspire agency partners, setting clear direction, expectations, and ways of working. 
• Collaborate closely with PR, Influencer, Brand, Media, Legal, and Global Social teams to deliver integrated social programs and always protect the Dove look, tone, and feel. 
• Oversee and lead content calendar that supports campaigns, product launches, and creator collaborations while building in social-first moments that cultivate brand love. 
• Oversee budget. 
• Lead an in-house and contract team of social strategists and community managers. 

Analytics & Reporting

• Lead KPI setting and delivery for owned social content and community management. 
• Monitor and anticipate competitor activity and trends and translate into content opportunities where relevant. 
• Report on program performance and ROI on a regular cadence in collaboration with agency partners and platforms; clearly articular what’s working and why to optimize future plans and inform strategy. 
• Translate data-driven optimizations and algorithm trends from tools like Brandwatch/Meltwater and Dash Social, and clearly report insights for leadership visibility. 

Internal Collaboration

• Work closely with the Head of Dove Engagement (PR, Influencer, Social) and brand marketing teams to ensure connectivity across categories. 
• Collaborate with cross-functional Dove brand & agency teams (including Global, Customer Care, R&D, Retail, PR, Influencer, Media and Medical Marketing) to align plans and deliver integrated execution. 
• Partner closely with PR and issues teams to proactively identify, assess, and manage content and community-led risks, ensuring responses, moderation and mitigation reflect brand reputation and align with brand values during everyday engagements and sensitive moments. 
• Partner with Digital Lead, search and content agencies to evolve content strategy and tactics that improve visibility and relevance across social search and emerging LLM‑powered discovery. 
• Collaborate with and brief customer care teams as necessary.  

Required Qualifications:

• 6-7+ years of experience developing and leading social channel strategy and community management for brands and/or at an agency. 
• Deep understanding of platform-specific best practices, trends, and social behaviors. 
• Proven track record of driving meaningful social growth through strong strategy, creative and aesthetic excellence, and optimization using performance insights. 
• Strong cross-functional leadership; experience managing agencies and stakeholders with confidence and clarity in a global–local matrix. 
• Fluent in balancing brand storytelling, performance metrics, and community engagement; committed to brand excellence and consistency. 
• Passionate about building communities and creating work rooted in purpose and cultural relevance. 
• Comfortable navigating fast-paced, high-growth environments with shifting priorities. 
• Excellent communication skills with the curiosity, rigor and desire to continuously improve processes and outputs. 

Preferred Qualifications:

• 8+ years of experience developing and leading social channel strategy and community management for brands and/or at an agency. 
• Beauty & culture obsessed. 
• Proven content creation capabilities

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