Personal Care Global Social Influencer Strategist

Personal CareIntegratedBrandExperiences Team

TheIntegratedBrand Experiences team is a central team that leads Personal Care Marketing Transformationacross 8 power brands. The team partners with global brand teams and the Business Unit/Country marketing teams to design and deployour ‘many-to-many’ marketingmodel. This includes culturally relevantmediapartnerships, social, influencer and creator strategy and execution, plus a talent and technology powered content infrastructure (powering an “always active” content engine). 

Personal Carehas aconnected,high energyculture where people genuinely careabout each other, our brands, and the impact we create in the world.We win togetherwith a high-performance mindsetcombining creativityandcuriosity, giving people the freedom to think boldly, move fast, and growour brands.As part of this,the Media& Influencerteamplays a critical leadership position in deliveringournew marketingmodel.You will be a strategic thought leader andhands‑onpractitioner, deeply embedded in culture, platforms, and audience behaviour, and trusted to pioneer new social and influencer marketing power models for the future.

Key Responsibilities

Strategy & Leadership 

• Develop and deliver the global Personal Care influencer and creator strategy, supported by clear toolkits and frameworks that enable consistent execution at scale.

• Shape forward‑looking strategies by analysing platform trends, audience behaviour, and cultural moments to uncover new opportunities for the business.

• Act as a global thought leader, setting the agenda for influencer and creator marketing excellence across brands and markets.

Learning, Capability and Enablement 

• Develop, pilot, and scale new influencer and creator innovations, spotlighting standout local work and translating it into repeatable global models.

• Partner closely with global brand teams and market influencer specialists to defineoptimumstrategies aligned to brandobjectives.

• Deliver recaps, learning agendas, and best‑practice sharing to ensure continuous optimisation across all influencer and creator activity.

• Lead onboarding and training for new influencer specialists and, at times, upskill broader marketing teams on effective influencer and creator marketing.

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Partnerships, Measurement & Governance 

• Partner with Procurement and Brand teams to define, manage, and evolve the Personal Care influencer agency ecosystem, supporting markets inidentifyingand managing local specialist agencies

• Work closely with CMIteam to develop clear, repeatable methodologies to assess performance, impact, and effectiveness across influencer and creator programmes.

• Partner commerce and media teams to fully integrate influencer marketing across the consumer journey(includes aligning influencer strategies with paid media planning, social commerce, and retail priorities).

• Collaborate withentertainment andpartnerships teams to drive influencer and creator strategies for major cultural and sporting moments, includingopportunities withkey partners like Netflix and FIFA, plusother global tentpole opportunities. 

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All About You 

• Must have experience in leading influencer marketing for global brands (either in-house, largeagencyor platform).

• A proven strategist and thought leader, able to create compelling points of view that inspire adoption and action across senior stakeholders.

• A true social, influencer, and creator pioneer with a passion for learning,anticipatingcultural and platform shifts, and shapingwhat’snext.

• A commercially minded “doer” who balances bold thinking with delivering tangible business results.

• Acollaborative leader who thrives in cross‑functional environments, bringing together brands, markets, agencies, and specialist teams.

• Deep passion for culture, communities, and creator ecosystems.

• Confidence tooperateautonomously in a fast‑paced, global environment.

Key Skills& Experience 

• Strategic thinking and planning. 

• Excellent Senior Stakeholder management with proven experience within a large organisation,platformor large agency. 

• Strong data analytical mindset and analytics understanding, with experience of social listening, analytics, andinfluencer andcommunity management tools (e.g.Traackr,CreatorIQ, Meltwateretc..)

• Excellent communication and presentation skills, both written and verbal. Clear understanding of the requirements and demands of an international role. 

• Team player. Keeps a balance between personal accountability and delivery through teamwork. 

Youare required tobe able to travel to the office a minimum ofthreedays per week.