Turning strategy into market leadership.
Customer Development is the commercial engine that powers our growth. This is the team that brings our brands to life in the marketplace across modern retail, traditional trade and digital channels, ensuring our products in Personal Care, Home Care, Beauty & Wellbeing and Foods reach millions of consumers every day.
From global retailers to local distributors, from physical shelves to online platforms, our Customer Development team builds the partnerships and execution excellence that turn brand ambition into measurable results.
Where ambition meets the marketplace.
Customer Development isn’t just about selling products. It’s about shaping markets. This is the team that ensures our brands don’t just sit on shelves, we lead categories. Across modern retail, traditional trade and fast-growing digital platforms, we turn strategy into visible, measurable growth. From Personal Care to Home Care, Beauty & Wellbeing to Foods, our portfolio reaches millions of consumers every day and Customer Development makes that happen.
We sit at the intersection of brand ambition and commercial reality. Partnering with retailers, distributors and digital platforms to build growth plans that work for everyone. We don’t negotiate for short-term wins. We build long-term partnerships that unlock shared value. Through sharp Joint Business Planning, disciplined execution and deep shopper insight, we make sure every promotion, assortment decision and pricing strategy drives real impact. We strengthen distribution where it matters most. We sharpen routes to market. We use data to guide smarter decisions. And when new opportunities emerge, whether through digital acceleration or innovative retail models, we move first and scale fast.
This is commercial leadership with accountability.
Our Teams
These are some of the teams within Customer Development:
-
Channel Sales
Across modern retail, traditional trade and fast-growing digital platforms, we build trust fast, negotiate smartly and create partnerships that drive shared long-term value across. Land channel design plans with discipline, speed and attention to detail in market.
-
Customer Strategy & Planning
We are the commercial intelligence engine behind Unilever. We turn insight into action, helping brands win with customers and grow profitably in dynamic markets.
