Head of Marketing Home Care Italy

Job purpose

This role exists to lead the marketing strategy and execution for Home & Hygiene and Laundry, driving category growth, brand equity improvement, and innovation business cases. This role is pivotal in shaping consumer engagement and delivering outstanding market performance across the business, with a strong focus on embedding a social-first approach that places digital and social platforms at the heart of all communication strategies.

You’ll be part of a team that believes in doing work that matters — for people and the planet.

Because here, we don’t just hire for jobs. We invite you to be part of something bigger.

Key responsibilities

·       Develop a holistic view of the Home Care portfolio and ensure our brands lead category growth while pursuing their purpose, achieving both strategic market and financial results with a long-term perspective.

·       Operate with large autonomy to manage categories and projects in cooperation with the Head of Trade Marketing (Customer Strategy & Planning, CSP).

·       Lead the communication strategy shift towards a social-first approach.

·       Own the ATL annual plan and budget for Coccolino, Cif, Lysoform and Svelto for Italy.

·       Monitor the business financial performance in both bottom and top line and propose corrective actions if targets are not met.

·       Support the forecasting process and commercial strategy in partnership with CSP Lead/Team.

·       Take full responsibility for managing a talented marketing team.

Scope of Role

·       Develop the category vision and action plans to lead growth (beyond U brands).

·       Build an effective and holistic ATL + BTL activity plan (from media planning to in-store activities and shelf optimization) in cooperation with Head of Trade Marketing (CSP).

·       Achieve financial targets with full ownership of P&L management and forecasting (from volumes to PBO).

·       Co-responsibility for sell-out performance and market analysis.

Required qualifications

·       7-10 years of experience in marketing (FMCG)

·       Economics academic background

·       Market, Shopper and Consumer understanding

·       Deployment of innovation projects

·       Implementation of Category Business Plan

·       Implementation of Brand Marketing Plan

·       Media planning & spending

·       Strong leadership, entrepreneurial drive, goals orientation

·       People management, ability to work with cross-functional teams

·       Analytical skills, ability to manage complexity

·      Fluency in Italian and English

Preferred qualifications:

·       Trade marketing and Customer Business Development experience is considered a plus.

Why Join Us?

Be part of a dynamic team shaping the future of iconic brands like Coccolino, Cif, Lysoform and Svelto. This role offers the opportunity to lead high-impact projects, innovate in fast-growing categories, and make a tangible difference in consumers’ lives.

Please submit your CV in English.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.