Senior Experience Designer (AI and crossplatforms)

UNILEVER IS HIRING Senior Experience Designer (AI and crossplatforms)

Location: Hofplein 19, Rotterdam, the Netherlands  

Local employment conditions apply 

Full-time 

Salary range: 64 800 - 89 000 EUR depending on experience

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands. 

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but

we can only proceed with your application if a decision is made to also recruit outside of the Netherlands.

ABOUT UFS

Act like a founder, accelerate your growth, stay ahead of the curve, enjoy the growth: JOIN US 

UFS operates with a different business model that has a greater emphasis on chefs and field sales to drive demand creation with operators in a Business-to-Business setting. UFS is a unique business within Unilever, with a constant focus on executional excellence and consistent productivity improvements leading to significant value creation and enabled by rich expertise in the professional food service channel. 

UFS is the place where we are all striving to be Chefs supporting Chefs! At UFS we have an entrepreneurial culture with a commitment to speed, simplicity and trust, whilst having a hunger to grow – both our business and our people. UFS also proudly commits to high employee engagement every year with UniVoice scores ahead of Unilever across all dimensions. 

It is the place where you can be a risk taker, test and iterate, and be a trendsetter. You can think and work like an owner of your own business and be ahead of the curve. With the purpose of “We free you to love what you do” and the DNA “having empathy for the people we serve and the expertise to meet their needs 24/7” you will become a part of a “People-to-People organization.” 

You will explore new opportunities, big and small, that will make our business grow faster. You will continuously learn, unlearn, relearn, and challenge yourself to accelerate your development in an end-to-end business and in end-to-end roles. 

At UFS, we are committed to fostering a culture of trust and unity with our empowered One Team One Goal approach, with a passion for winning and nurturing a culture of psychological safety where people can shape their career adventures. We aim to achieve resilient performance and sustainable success, winning together as one resilient, dynamic team.  

JOB PURPOSE
As the Chef AI Product Owner/Design Lead, you will own the design, and delivery of critical product features and experiences across all digital platforms—web, mobile app, and future channels. This will be a hyper personalised experience powered by AI. You’ll be integral part of a global framework of an end to end customer journey. You will also guide and help CX leads with local implementations. You will work independently (with input from different team members) to identify opportunities, define solutions, and drive initiatives from concept through launch and optimization, leveraging modern technologies including AI to create competitive advantage. As a strategic design leader, you will bridge business objectives with user needs, make high-stakes decisions with ambiguity, and influence stakeholders at all levels to deliver experiences that drive measurable business results. Your work will shape the future of how professional chefs & operators interact with our digital ecosystem, requiring systems-level thinking, cross-platform expertise, and the ability to balance innovation with execution excellence.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Working with the OX manager (and team), to execute on the strategy and vision.

• Own end-to-end digital product initiatives and feature development from opportunity identification through strategy, design, launch, and optimization—making critical decisions independently and managing complexity across stakeholders.

• Co-create the global framework that will get translated into local solutions in partnership with CX leads for their markets.

• Define product roadmap & backlog, prioritizing initiatives based on business impact, user value, and technical feasibility.

• Lead discovery and problem framing for complex, ambiguous challenges—working with UX designer and digital experience insights manager on conducting research, on analyzing market trends, and synthesizing insights to define the right problems to solve.

• Design comprehensive, cross-platform experiences across web, mobile, and future channels with systems-level thinking—ensuring consistency in interaction patterns, visual language, and user flows while solving for scale.

• Identify and integrate modern technologies, including AI-powered capabilities (personalization, intelligent search, recommendations, conversational interfaces), where they create genuine user and business value.

• Working with DX insights manager to establish and analyse success metrics and KPIs for owned features, to make data-informed decisions to drive continuous improvement.

• Influence and align senior stakeholders across CX, Technology, Data, Sales, and Digital Marketing on strategy, priorities, and trade-offs—communicating design rationale and business impact effectively.

• Working with Senior UX designer on user research initiatives for strategic questions, usability testing, and synthesize findings into actionable insights and design decisions.

• Manage global rollout of features with Webmaster lead, ensuring solutions adapt appropriately for regional market needs, working with CX leads to understand local contexts.

• Stay ahead of industry trends, emerging technologies, and evolving best practices—bringing outside perspective to drive innovation and competitive advantage.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• 5-7 years of experience in product design, UX/UI design, or related roles with a proven track record of independently owning and shipping successful digital products that delivered measurable business impact.

• Strong portfolio demonstrating strategic thinking, systems-level design, end-to-end feature ownership, complex problem-solving, and ability to work with ambiguity.

• Experience making high-stakes design and product decisions independently, including prioritization, trade-off management, and strategic direction.

• Demonstrated success influencing senior stakeholders and driving alignment across cross-functional teams (product, engineering, data, business) without formal authority.

• Deep experience designing for both web and mobile platforms

• Proven ability to define product strategy and roadmap based on user research, business objectives, and market opportunities.

• Track record of using data, analytics, and research to inform strategic decisions and measure impact of shipped products.

• Experience working in fast-paced, agile environments with ability to manage multiple complex initiatives simultaneously.

• Strong executive communication and presentation skills—able to articulate complex design rationale, business impact, and strategic vision to diverse audiences.

• Familiarity with AI/ML applications in user experience (personalization, recommendations, conversational interfaces) or demonstrated interest and ability to learn emerging technologies.

• Experience in B2B, e-commerce, or similar digital product environments strongly preferred.

• Previous experience managing people is a plus.

SKILLS YOU SHOULD HAVE

• Product Design & UX/UI

• User Research & Usability Testing

• Prototyping & Interaction Design

• Cross-Platform Design (Web, Mobile, Responsive, Apps both native and hybrid)

• Design and analytics Tools (Figma, prototyping tools, Adobe analytics, Hotjar, …etc)

• Analytics & A/B Testing

• Agile Product Development

• Stakeholder Management & Communication

• Strong modern Technology knowledge (including AI/ML applications)

• Adobe Experience manager and Edge delivery systems is a big plus

WHAT IS IN IT FOR YOU?
Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package: excellent company pension, bonus, share scheme. 

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever. 

• Plenty of company-paid holidays to further ensure your work-life balance is maintained. 

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy. 

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products. 

• Informal culture and being the first one trying our new products.  

• My Fitness Plan (reduction on your Fitness Subscription). 

• Homework allowance 

• Company laptop and mobile phone 

• Green Mobility Policy.    
  

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application. 

Looking forward to meeting you!  

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs. 

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.