BW Influencer Marketing Lead

About Unilever

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. You will work on brands that are loved and improve the lives of our consumers and the communities around us. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues who provide mentorship and inspiration so that you can become a better you.

What Will Your Main Responsibilities Be:

• Drive Influencer Marketing Expertise in their respective Vietnam Market, in coordination with Others Say lead.
• Build each Local Brand's Others Say plan, including budgets, VIT calculator, etc.
• Building the brand network of allies: agencies, influencers, editors, etc.
• Manage local agency partners and coordinate with Brand teams.
• Help create bespoke content with influencers based on design teams’ guidance for their campaigns.
• Manage local PR & Influencer budgets inclusive of agency budgets, paid media dedicated to Others Say.
• Tracking brand local performance.
• Manage Influencer and PR Agencies and is accountable in ensuring they adapt Unilever best practices.
• Strategically inputs on Influencer campaign briefs and realigns them to the B&W Influencer Marketing Strategy
• Sees Influencer selection and execution with the agencies.
• Drives Influencer Marketing measurement & assessment.

Experiences & Qualifications
WHAT YOU WILL NEED TO SUCCEED

• Bachelor’s degree holder
• 2-3 years KOL management experience in an FMCG environment
• Expertise with the most current tools and trends in influencer identification and social media, and a track record of strategic deployment of digital tactics and larger plans
• Strategic yet creative thinker, self-starter, able to manage multiple projects simultaneously.
• Very strong relationship building skill.
• Self-motivated, interpersonal skill, bias for action, data driven & result oriented.
• Strategic thinking and problem-solving ability with entrepreneur mindset, strong ownership & leadership
• Skilled in multi-tasking and adapting quickly to changes.
• Good written and verbal communication skills in English