Content Strategy Manager

Job Purpose

The Content Strategy Manager owns the strategic design, governance, and evolution of the Beauty & Wellbeing content system—ensuring content is built to perform, scale, and learn across the full funnel. This role sets the “north star” for how content is architected, deployed, optimized, and evolved across national media, retail media, eCommerce, social, and influencer ecosystems.

Sitting at the intersection of Brand, Media, Creative, Audience, and Analytics, you translate business and consumer priorities into clear content architectures, learning agendas, and deployment strategies. You lead a small team of specialists to ensure creative is insight-led, platform-native, and continuously improving—while accelerating speed, consistency, and impact through disciplined workflows and AI-enabled ways of working.

Who You Are & What You’ll Do

Content Strategy & Architecture

• You define how content works as a system—not as isolated assets. You establish messaging frameworks, content hierarchies, and role-of-content definitions across the funnel, ensuring every asset has a clear job to do.

• Own full-funnel content strategy across awareness, consideration, conversion, and loyalty

• Define content architectures that connect objectives, audiences, messages, formats, and platforms

• Ensure content strategy is integrated into media, audience, and influencer planning from the outset

• Act as the strategic authority on what content we need, why, and how it should work

Performance-Led Creative Governance

• You ensure content decisions are grounded in learning, not opinion. You set the creative learning agenda and ensure insights meaningfully shape future strategy, briefs, and deployment decisions.

• Establish and oversee creative learning agendas and testing roadmaps

• Translate performance insights into strategic guidance for brands and agency partners

• Govern creative rotation, scaling, and deprecation strategies in partnership with Media and Analytics

• Champion a culture of test, learn, and iterate across brands

Team Leadership & Capability Building

• You lead and develop a high-impact content pod, ensuring clear roles, strong collaboration, and high standards of output.

• Lead and coach the E2E Content Development Planner, Content Insights Specialist, and Content Adaptation Specialist

• Set clear priorities, success measures, and ways of working across the content lifecycle

• Ensure seamless handoffs between strategy, insights, adaptation, and deployment

• Elevate content craft, rigor, and strategic thinking across the team

Cross-Functional Orchestration

• You serve as the primary content strategy partner to Brand, Media, Influencer, and Agency teams—bringing clarity, alignment, and decisiveness.

• Partner with Media Planning and Activation to align content strategy with investment and platform needs

• Collaborate with Influencer leads to ensure creator content ladders into broader content systems

• Influence brand teams with clear, confident recommendations grounded in insight and performance

• Act as the escalation point for content trade-offs, prioritization, and strategic decisions

AI, Tooling & System Acceleration

• You modernize how content is built and managed, ensuring the content system is future-ready.

• Define standards for modularity, metadata, and asset design to support AI-enabled workflows

• Partner on pilots that leverage AI for creative development, adaptation, and learning

• Ensure content libraries, frameworks, and processes are structured for scale and automation

• Continuously improve speed-to-market, efficiency, and creative throughput

What You’ll Need to Succeed

• Bachelor's degree (Marketing or similar preferred)

• 7–10+ years of experience in content strategy, creative strategy, media strategy, or performance marketing

• Proven experience leading teams and operating at a system and capability level, not just execution

• Strong understanding of full-funnel media, platform-native content, and performance optimization

• Demonstrated ability to translate data and insights into clear creative and strategic direction

• Experience working cross-functionally with Media, Analytics, Influencer, and Agency partners

• Comfort operating in ambiguity, setting structure, and driving alignment across complex ecosystems

• Familiarity with AI-enabled content workflows, modular creative systems, and modern marketing tech a strong plus

• Exceptional communication, storytelling, and stakeholder influence skills

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