General Trade Sales Associate Manager - HK Foods Retail

Earlier this year, Unilever announced an agreement to combine its Foods business with McCormick & Company, creating a scaled global flavour powerhouse. The proposed combination would bring together iconic Foods brands, including Hellmann’s and Knorr, with McCormick’s portfolio to create a global leader across spices, seasonings, condiments and complementary food categories, supported by strong retail and foodservice platforms. McCormick brings more than 135 years of heritage, a presence in 150+ countries and territories, and a portfolio of trusted brands. The transaction remains subject to regulatory approvals and other customary closing conditions, with completion estimated for mid-2027.

Job Title

General Trade Sales Associate Manager - HK Foods Retail 

Function

Foods Retail / Sales  

Scope

Hong Kong Foods Retail 

Country Location and Worksite Details

Hong Kong / Tai Po Industrial Estate 

JOB PURPOSE

The General Trade Sales Associate Manager drives sales growth and profitability for Hong Kong Foods Retail's General Trade channel through effective customer and distributor management, sales planning and in-market execution. The role builds strong relationships with distributors, wholesalers and General Trade customers, identifies new business opportunities and expands distribution and market coverage, working closely with cross-functional teams to deliver sales and profitability targets.

You'll join a supportive, hands-on team where curiosity, reliability and collaboration are valued, with opportunities to strengthen core capability in General Trade sales, customer relationship management, commercial negotiation and channel development.

KEY RESPONSIBILITIES

• Develop and execute sales plans for assigned General Trade customers and distributors in Hong Kong, taking ownership of sales, distribution and profitability targets.

• Build and maintain strong relationships with distributors, wholesalers and General Trade customers through regular customer visits and business reviews, identifying opportunities to grow sales and strengthen long-term partnerships.

• Negotiate and manage customer agreements, trading terms, pricing and incentive programmes within agreed commercial guidelines, balancing business growth with profitability.

• Identify and develop new customers, outlets and sales opportunities to expand distribution, increase product availability and strengthen market coverage across Hong Kong's General Trade channel.

• Monitor sell-in, sell-out, stock levels and customer performance, and implement corrective actions to close sales gaps. Work with distributors and Trade Marketing to deliver new product launches, promotions and in-store visibility.

• Provide customer-level sales forecasts and partner with Supply Chain, Finance and Marketing to align demand, stock availability and promotional plans, supporting timely order fulfilment and effective management of trade investment.

REQUIRED QUALIFICATIONS

• Bachelor's degree or equivalent practical experience in Business Administration, Marketing or a related discipline.

• At least 5 years of relevant experience in FMCG sales, General Trade, distributor or channel management, with direct responsibility for customer relationships and sales target delivery.

• Sound understanding of Hong Kong's General Trade channel, with experience in customer and distributor management, commercial negotiation and new business development.

• Good organisation and communication skills, with the ability to manage multiple deadlines, follow through on details and collaborate across functions.

• Proficiency in Microsoft Excel and PowerPoint; experience with Power BI or similar tools is a plus. Professional proficiency in written and spoken English and Chinese is required.

PREFERRED QUALIFICATIONS

• Experience in the fast-moving consumer goods, food or retail sector.

• Experience creating dashboards or using data-visualisation tools.

• Exposure to forecasting, customer investment tracking or commercial project coordination.

We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive and succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. Should you require additional information or reasonable adjustments to allow you to present your best self during this process, please contact your Talent Partner.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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