ABM LUX

Unilever is hiring for Assistant Brand Manager, LUX Job Title: Assistant Brand Manager – PC Function: Marketing Reports to: Senior Brand Manager Location: Karachi, Pakistan ABOUT LUX LUX is the #1 soap in the country built around strong fragrance and skincare credentials. We are looking for an ambitious Assistant Brand Manager to join our team and help drive the next phase of LUXs growth in Pakistan. JOB PURPOSE As an Assistant Brand Manager, you will support the Senior Brand Manager in developing and executing brand strategies, campaigns, and innovations that strengthen brand equity, grow market share, and deliver business objectives. This role demands consumer obsession, commercial acumen, creativity, and strong execution skills. WHAT WILL YOUR MAIN RESPONSIBILITIES BE Brand Strategy & Planning • Support in annual brand planning and category strategy execution. • Assist in shaping positioning, communications, and innovations • Innovation & Product Development • Coordinate with R&D, supply chain, and global teams on new product development, packaging, and variant launches. • Track competitor innovations and market trends, identifying whitespace opportunities. Campaign Management • Drive integrated marketing campaigns (TV, digital, PR, shopper) with agencies. • Ensure strong execution and alignment with brand purpose and equity guidelines. Business & Financial Delivery • Monitor brand performance through Nielsen, Kantar, and internal dashboards. • Support in P&L management, pricing, and portfolio optimization. • Trade & Shopper Marketing • Work closely with sales and shopper teams to activate brand visibility and drive conversion in retail and e-commerce. Cross-Functional Collaboration • Partner with internal teams (Media, CMI, Finance, Supply Chain) and external agencies to deliver end-to-end initiatives on time. WHAT YOU WILL NEED TO SUCCEED Qualifications/Experiences • Bachelor’s degree in business, Marketing, or related field • 1–3 years of experience in FMCG marketing • Strong command of digital marketing and data analytics tools is a plus. Skills o Brand & Consumer Insight: Strong understanding of FMCG consumers, ability to decode behaviors and translate them into winning propositions. o Strategic Thinking: Ability to simplify complexity, spot growth opportunities, and link brand purpose with commercial outcomes. o Executional Excellence: Detail orientation, project management, and ability to deliver under tight deadlines. o Creativity & Storytelling: Comfort in working with creative agencies, developing content, and creating compelling brand stories. o Analytical Rigor: Strong with numbers, market data, and financial analysis; able to track KPIs and take corrective actions. o Collaboration & Influence: Team player who can engage cross-functional partners, agencies, and stakeholders. o Agility & Growth Mindset: Willingness to test, learn, and adapt quickly in a competitive and fast-paced market. Leadership * You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way. * As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better. Unilever behaviors: • Care deeply • Focus on what counts • Stay three steps ahead • Deliver with excellence

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.