Closeup Freshness Lead

JOB TITLE: CLOSEUP FRESHNESS LEAD

TYPE: FULL TIME

LOCATION: SINGAPORE

ABOUT CLOSEUP

Closeup is the third most-chosen toothpaste in the world, reaching consumers in 50+ countries, giving fresher breath, whiter teeth, and the confidence to get closer to millions worldwide. It ranks among Unilever’s top 8 Personal Care power brands and is one of company’s fastest-growing brands in recent years.
Our top-selling and most iconic product worldwide is Closeup Triple Fresh – a mint- and spice-flavoured antibacterial toothpaste with a Zinc-enriched formula that gives all-day fresh breath. In recent years, Closeup has expanded its portfolio beyond this core product, introducing new premium product ranges like Closeup White Now.
Closeup inspires people to turn attraction into action. The brand’s purpose is to be the spark that brings people closer.

ABOUT THIS ROLE

Unilever is a place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you are interested in shaping one of the most iconic Oral Care brands globally, then this role is for you!

This role sits in the Closeup Global Brand Development team and will primarily focus on creating the vision for Closeup. Specifically, the successful candidate will be uplifting the proposition and product design, refreshing the communications, and collaborating with teams on-ground to ensure the vision is executed brilliantly, with scope to work on Closeup’s best-selling core freshness portfolio. This role reports to the Global Brand Director.

RESPONSIBILITIES

You will be part of the global team and will collaborate with teams from key markets such as India, Vietnam, the Philippines, Indonesia, Brazil, etc. to work on content, mix improvement, and innovations for the core Closeup portfolio.

• Create the vision for the Closeup core freshness portfolio, uplifting the proposition and product design

• Refresh the brand communications, creating new content and Brand Experience Toolkits as well as collaborating with teams on-ground to ensure the engagement plan is executed brilliantly

• Partner with CMI, R&D, and local rollout teams to land mix improvements and innovations.

• Collaborate with agency-based creative design and comms teams to create unmissable pack designs and content

• Manage overall innovation performance and specific strategic actions for key markets

KEY SUCCESS MEASURES:

• Value Funnel outlook sufficiency & delivery

• Brand Power improvement

• Social Content validity & virality

• Share of brand mentions, engagements, searches, and sentiment

QUALIFICATIONS & EXPERIENCES
Relevant experiences and positive track record in consumer marketing across markets, especially Southeast Asia i.e., Vietnam, Indonesia, the Philippines.

• Experience in keeping best-sellers up-to-date, recruiting new users year in and year out.

• Experience in leading a cross-functional teams, navigating through complexity with speed & agility.

• A collaborative working style, especially with country business teams, agencies, and across functions.

• Proven track record of distilling consumer insights and bringing in the consumer voice into the crafting work.

• Proven track record of leading and inspiring creative work, particularly creating social content and digital advertising, as well as packaging/product design.

• Working knowledge of consumer goods business operations and levers of growth in Personal Care or at least Consumer Packaged Goods categories.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.