Desarrollador de Canal, Paraguay
Departamento Central, Paraguay
- Job ID:
- R-1173506
- Date posted:
- 02/09/2026
- Job Type:
- Full time
- Job Category:
- Customer Development
Job Details
¡Unilever está en búsqueda de Desarrollador de Canal!
Función: Customer Development
Reporta a: Trade Marketing Lead
Alcance: Local
Base: Paraguay
Términos & Condiciones: Full time
ACERCA DE UNILEVER
Unilever es el lugar donde puedes hacer realidad tu propósito con el trabajo que haces: crear un mejor negocio y un mundo mejor. Trabajarás con marcas que son amadas y mejorarán las vidas de nuestros consumidores y las comunidades que nos rodean. Liderarás innovaciones, grandes y pequeñas, que harán que nuestro negocio triunfe y crezca. Aprenderás de brillantes líderes empresariales y colegas que te brindarán acompañamiento e inspiración para que puedas convertirte en una mejor persona.
PROPÓSITO TRABAJO
Unilever es el lugar donde puedes hacer realidad tu Propósito con el trabajo que haces: crear un mejor negocio y un mundo mejor. Desarrollar la estrategia comercial de las marcas, garantizando la ejecución y procurando el crecimiento competitivo y rentable de las mismas, Potenciar las oportunidades de negocio en los Clientes generando herramientas y siendo un soporte clave a la fuerza de ventas y a nuestros Clientes e Impulsar la Estrategia de la Business Unit a través de los principales drivers de cada Cliente / Canal.
¿CUÁLES SERÁN TUS PRINCIPALES RESPONSABILIDADES?
Implementación y seguimiento de la Estrategia y planes de la marca/categoría por Canal / Clientes (seguimiento incorporación de nuevos SKU´s, tácticos de lanzamiento/ distribución -ej: siembra-)
Liderar Co-Desarrollo (con CSP), Planificación, implementación y seguimiento de actividades y acciones tácticas definidas para canales vs. los objetivos predeterminados (Tácticos, distribución, implementación estrategia de precio, cupos, etc).
Plasmar el entendimiento en actividades y devolución del Insight.
Seguimiento de precios: (Desarrollo de actividades de implementación y control de ejecución de estrategia de precio por canal/ Territorio – Todo el año)
Análisis de post mortem de actividades tácticas (determinar periodo a ser evaluado). (Tácticos con objetivos específicos, ej: de distribución, desagote, lanzamiento, volumen, recuperación de share, actividades de vencimiento, etc).
Implementación de la estrategia de visibilidad por marcas y canales (ej: ubicación de muebles).
Análisis de datos de mercado por cliente/ canal (Share, distribución por zonas, SC, bocas - CI/ Farmacias/ MT-)
Lograr el destaque de Unilever dentro del canal vs. la competencia
(Control de implementación en PDV de estándares de exhibición por categorías – Visitar PDV)
Feedback de activaciones/ actividades
Administración de presupuesto táctico (JBP)
Seguimiento de ventas por cliente (para encontrar donde estamos débiles).
Seguimientos de incorporaciones por canal.
Desarrollo de actividades motivacionales para campo por canal.
Manejar P&L y objetivos (de negocio y mercado) de las categorías/ marcas.
Capacitaciones especificas de los clientes/Epvs/repositores
Análisis de Assortment por canal.
Participación Activa en JBP de Clientes (Llevar Diagnóstico o Generar Acciones sobre Diagnóstico presentado)
Recorrido de PDVs con mirada objetiva para sacar insights competitivos y de nuestras marcas/categorías
Comunicado Táctico (acorde a período) – con cambios/ajustes dentro del mes
Análisis de Extras solicitados (ser el primer filtro para la categoría)
Soporte para armado de Eventos/Capacitaciones/Rutas de Visitas/Reuniones de Clientes.
LO QUE NECESITARÁS PARA TENER ÉXITO
Experiencia:
Mínimo de 3 años de experiencia en puestos similares, de trademarketing, comercial.
Conocimiento del mercado de consumo masivo.
Educación Egresado de carreras como: Administración, Mercadotecnia, finanzas o relacionadas.
Habilidades:
Manejo de herramientas Microsoft Office, manejo de Excel avanzado y análisis de datos.
Conocimiento de rentabilidad en las estrategias comerciales, conocimiento sobre cómo funcionan las cadenas de supermercado.
Proactivo, con iniciativa para resolver problemas y proponer mejoras.
Extrovertido, con habilidades de comunicación efectiva y trabajo en equipo.
Softskills:
Pensamiento estratégico y creativo.
Capacidad de liderazgo colaborativo.
Orientación a resultados y toma de decisiones basada en datos.
Excelentes habilidades de comunicación y storytelling.
¿ESTAS INTERESADO/A?
Presenta tu solicitud a través de este portal, ya que las solicitudes por email no se procesarán.
¡Unilever abraza la diversidad y alienta a postulantes de todos los ámbitos de la vida! Esto significa dar una consideración completa y justa a todos los solicitantes y el desarrollo continuo de todos los empleados independientemente de su edad, discapacidad, género, raza, religión o creencias, sexo, orientación sexual, matrimonio y unión civil, y embarazo y maternidad.
Nos comprometemos a realizar ajustes razonables para proporcionar un proceso de contratación positivo y sin barreras.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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