From Insight to Impact
Customer Strategy & Planning (CSP) brings people, insights, and ideas together to turn strategy into action. We work closely with brands and customers to understand markets, shape plans, and help growth take hold where it matters most.
Powering Smarter Growth
CSP drives brand performance by strengthening trade marketing effectiveness and uncovering new commercial opportunities. By connecting brand ambition with customer reality, we help teams make better decisions, faster.
Where Insight Meets Execution
We operate where brands, customers, and markets come together. Through the integration of data, foresight, and commercial expertise, CSP ensures strategies are insight‑led and designed for real‑world impact.
A Command Centre for Commercial Excellence
CSP acts as the central hub for sharper strategy and smarter selling. Intelligence guides growth, complexity is reduced, and opportunities are converted into measurable results.
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Skills Highlight
Equip yourself with the skills you need to win as Customer Strategy & Planning at Unilever.
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Shopper Marketing
Turn shopper insights into in‑store strategies that drive visibility, conversion, and growth. -
Net Revenue Management
Define and deploy multi-channel pricing and promo strategy.
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Commerce
Win across channels by shaping customer‑led strategies that accelerate growth in modern trade, e‑commerce, and beyond.
