From Insight to Impact
Customer Strategy & Planning (CSP) is the commercial intelligence engine behind Unilever. We turn insight into action—helping brands win with customers and grow profitably in dynamic markets.
Powering Smarter Growth
CSP drives brand performance by strengthening trade marketing effectiveness and uncovering new commercial opportunities. By connecting brand ambition with customer reality, we help teams make better decisions, faster.
Where Insight Meets Execution
We operate where brands, customers, and markets come together. Through the integration of data, foresight, and commercial expertise, CSP ensures strategies are insight‑led and designed for real‑world impact.
A Command Centre for Commercial Excellence
CSP acts as the central hub for sharper strategy and smarter selling. Intelligence guides growth, complexity is reduced, and opportunities are converted into measurable results.
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Skills Highlight
Equip yourself with the skills you need to win as Customer Strategy & Planning at Unilever.
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Shopper Marketing
Turn shopper insights into in‑store strategies that drive visibility, conversion, and growth. -
Net Revenue Management
Define and deploy multi-channel pricing and promo strategy.
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Commerce
Win across channels by shaping customer‑led strategies that accelerate growth in modern trade, e‑commerce, and beyond.
