From Insight to Impact
Customer Strategy & Planning (CSP) is the commercial intelligence engine behind Unilever. We turn insight into action—helping brands win with customers and grow profitably in dynamic markets.
Powering Smarter Growth
CSP accelerates brand performance by strengthening trade marketing effectiveness and unlocking new commercial opportunities. By connecting brand ambition with customer reality, we help teams make better decisions—faster.
Where Insight Meets Execution
We sit at the intersection of brands, customers, and the market. By integrating data, foresight, and commercial expertise, CSP ensures strategies are grounded in insight and built for real-world impact.
A Command Centre for Commercial Excellence
Think of CSP as the nerve center for sharper strategy and smarter selling—where intelligence fuels growth, complexity is simplified, and opportunities are turned into results.
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Skills Highlight
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Shopper Marketing
Turn shopper insights into in‑store strategies that drive visibility, conversion, and growth. -
Net Revenue Management
Define and deploy multi-channel pricing and promo strategy.
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Commerce
Win across channels by shaping customer‑led strategies that accelerate growth in modern trade, e‑commerce, and beyond.
