Growth Marketing Manager Benelux

Unilever is hiring a Growth Marketing Manager

Location: Rotterdam, Netherlands and Brussels, Belgium

Local condition apply
Salary range (incl. holiday allowance) depending on experience and peers: 62500EUR - 78000EUR

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will consider candidates based in the set locations. If you are based outside of these locations and you are interested to apply, please feel free to do so but at this stage we will not take your application forward. We will only consider your application if a decision is made to also recruit outside of the set locations.

ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe that one size fits all’ approach and instead we will equip you with the tools you need to shape your own future. 

We want our business to flourish, and we know that our success depends on others flourishing around us. That's why our purpose is to make sustainable living commonplace, and why sustainable, long-term growth is at the heart of our business model. 

ABOUT UNILEVER FOOD SOLUTIONS (UFS)  

Unilever Food Solutions is the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do. 

We at UFS have a bold and clear ambition and strategy in place for 2030 with a bold ambition on turnover and profitability, by being the best solution provider to our growing operator base. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer Experience (CX) and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide. 

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever. 

Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles. If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us! 

JOB SUMMARY

As Growth Marketing Manager Benelux, you will be part of the Digital Marketing Benelux Team and will report to the Digital Marketing Manager Benelux. In a nutshell, you are strategically responsible for the Customer Experience within the Belgian and Dutch markets. Whether you are based in the Netherlands or in Belgium, a regular physical presence will be expected in both countries to ensure smooth collaboration with local Marketing and CD teams. By taking our 360° customer journey to the next step via smart digital marketing (including onboarding, retention and re-engagement strategies), you will help them engage with our brands and drive them towards sales, which will – in the end – result in a valuable long-term buying relationship. 

You have a passion for growth and efficiency using data & insights. You can think in a strategic, creative and commercial way while at the same time understanding analytics & dashboarding. By doing this, you are able to connect business goals with technology/data development. 

In addition, you bring strong budget management capabilities, excellent communication skills for engaging with a range of stakeholders, and a thorough understanding of the digital landscapes in both Belgium and the Netherlands. Your basic knowledge of GDPR and data privacy regulations ensures our activities remain compliant and responsible. With these skills, you are fully equipped to meet the dynamic requirements of a modern growth marketing role at UFS. 

KEY RESPONSIBILITIES

• Customer Experience Lead 
  • You get energised from smart customer journeys and are driven to lead customers through the ‘touch-tell-sell’ conversion funnel, from acquisition to retention. This translates in being the Project Manager of our Customer Experience initiatives like Formula1 or WhatsApp for Business. 
  • You are the strategic owner of our loyalty programme Cook&Save  
  • Your willingness to drive our business further results in being the overall Project Manager of all our cross-channel Digital Experiments 
• Performance Marketing 
  • Your hands-on experience and interest in Paid Social and Paid Search, makes you challenge the external agencies we work with on campaign formats, assets and targeting set-ups. In that sense, you will work closely with the Content & Social Media Specialist. 
  • You are always on the lookout to test and implement new digital opportunities such as new communication channels (WhatsApp for Business) or native digital advertising. 
• Driven by your Test & Learn mindset, you constantly keep track of performance on KPI’s such as ROI/ROAS, CPA, CLV... Based on data insights and reporting, you are the strategic developer and owner of our 360° customer journey, for which you will be closely working with our CRM & Marketing Automation Specialist 
  

YOUR PROFILE

• Commercial and strategic mindset - needed to drive growth and optimise customer journeys. 
• Desire to push the status quo - important for leading digital experiments and testing new ideas. 
• Test & learn mindset - essential for performance tracking and refining strategies. 
• Life-long learning - keeps you adaptable in a fast-evolving digital landscape. 
• Business savvy & data connectivity - for translating insights into actionable strategies. 
• Ownership - critical for delivering projects and ensuring success. 
• Clear objectives & dashboards - enables effective reporting and decision-making. 
• Paid Social/Paid Search knowledge - core to managing and optimising campaigns. 
• English, Dutch/French skills - facilitates communication across teams. 
• Appetite for food - embraces company culture and connects with customers. 

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package: excellent company pension, bonus, share scheme.
• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
• Plenty of company-paid holidays to further ensure your work-life balance is maintained.
• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.
• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate.  For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.
• Informal culture and being the first one trying our new products. 
• My Fitness Plan (reduction on your Fitness Subscription).
• Homework allowance
• Company laptop and mobile phone
• Green Mobility Policy.   
  

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Looking forward to meeting you! 

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against. 

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.