Brand Manager Ice Cream

ABOUT ICE CREAM: Life Tastes Better With Ice Cream

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win.

We turn the ordinary into the extraordinary by designing unique and innovative Ice Cream experiences that make life taste better, creating joyful experiences. In our Ice Cream business, we’re crafting the future through innovation and imaginative minds, creating unique products. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

JOB PURPOSE:

Are you passionate about creating exciting and innovative experiences for consumers? Do you want to be part of a dynamic and competitive market, shaping the future of beloved Ice Cream brands?

As a Brand Manager in the Ice Cream Department, you will be responsible for articulating, executing, and evaluating the insight-led brand marketing plan, which delivers the short-term and long-term market share and financial goals of the Ice Cream Brands.

This role will report to Marketing Manager Ice-Cream.

KEY RESPONSIBILITIES:

• Assists in the execution of the annual Brand Marketing Plan, as defined in the IBP:
• Co-ordinates the local implementation of regional/global initiatives (packaging artworks, media, etc).
• Assists in media and promotion plans, based on a continuous understanding of market and competitive dynamics. Acts as an interface and coordinates necessary activities between other functions (i.e. supply chain, sales, etc) to ensure effective execution of the brand plans.
• Develops thorough understanding of a) the market and competition, b) consumer needs and trends, and c) brand health and image, by analyzing available adhoc consumer studies (qualitative or quantitative) and/or tracking studies.
• Participates in the monthly Sales & Operations Process and proposes the necessary actions to deliver the monthly and annual financial KPIs.
• Monitors and reviews the performance of new product introductions.
• Cooperates with advertising, PR agencies and external suppliers.

WHAT YOU NEED TO SUCCEED:

• Bachelor’s degree in Economics, Business Administration, or Marketing.
• Master's degree in Marketing or an MBA is a plus.
• 3 years of experience in Marketing or Trade Marketing.
• Proven experience in Sales is considered an asset.
• Expertise in media campaigns (traditional and digital), social media, and consumer activation (in-store and out-of-store).
• Fluency in English and Greek.

KEY SKILLS:

• Strong communication skills, collaborative with emphasis on teamwork.
• Growth mindset, business ownership with a drive to deliver.
• Strong analytical skills with financial understanding.
• Consumer & Shopper orientation.
• Attention to detail with strong execution, project management and prioritization skills.
• High literacy in PC use (MS Office).         

      KEY INTERFACES:

• Marketing team
• CSP Team
• Agencies
• Other Supporting Functions

CVs will be treated in strict confidentiality.

Candidates, who meet specified qualifications, will be contacted by e-mail or telephone.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.