Ice Cream Thailand Marketing Lead

Job Title: Ice Cream Thailand Marketing Lead

Based in Bangkok, Thailand

If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Asia, leading Ice Cream player with €1.2 bn Turn Over in 2023. The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall’s, Magnum, Ben &Jerry’s. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025.

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us.

Unilever Ice Cream is the world’s leading ice cream company, home to a portfolio of iconic brands like Magnum, Calippo, Solero, Festini, Talenti, and Yasso. We're committed to creating innovative products that bring unforgettable moments to our consumers—because, after all, “Life tastes better with ice cream.”

The Ice Cream division at Unilever is preparing to stand on its own, becoming an independent, EUR 8 billion single-category focused company by the end of 2025. This move reflects our belief in the power of our unique frozen footprint, which we see as having huge potential for growth as a pure-play business. Our focus is all about unlocking that potential, driving value for our consumers, customers, employees, and shareholders.

JOB PURPOSE:

As the Ice Cream Thailand Marketing Lead, you will lead the end-to-end marketing strategy and execution for Unilever’s Ice Cream portfolio in Thailand. You will drive business growth by combining deep local market insights with consumer-centric thinking, leading a high-performing team to deliver impactful innovations, brand building, and market development. You will play a pivotal role in aligning cross-functional teams and regional stakeholders to ensure strategic excellence and flawless execution.

KEY RESPONSIBILITIES:

• Strategic & Business Leadership:
  Define and execute long-term brand and category strategies that deliver sustainable business growth. Apply strong business acumen to translate insights into actionable plans and measurable results.
• Consumer-Centric Marketing:
  Champion deep consumer understanding to shape brand positioning, innovation, and communication strategies that resonate with Thai consumers.
• Innovation Development & Deployment:
  Lead innovation strategy and execution by working closely with the regional team to adopt global and SEA innovations, ensuring local relevance and impactful market launches.
• Marketing Mix Excellence:
  Oversee the development and deployment of a winning marketing mix across all touchpoints—ATL, BTL, digital, and in-store—ensuring consistency and effectiveness.
• Brand Building & Market Development:
  Strengthen brand equity through purpose-led marketing and unlock new growth opportunities across channels, segments, and geographies.
• Cross-Functional Leadership:
  Act as the business lead in driving alignment and execution across key functions including Sales, R&D, Supply Chain, Finance, and Customer Development.
• Team Leadership:
  Inspire, coach, and develop a high-performing marketing team. Foster a culture of creativity, accountability, and continuous learning.
• Stakeholder Management:
  Build strong relationships with internal and external stakeholders to drive alignment, influence decision-making, and accelerate execution.

KEY COMPETENCIES:

• Strong Local Market Insight
• Consumer Centricity
• Strategic Thinking & Business Acumen
• Creative Leadership & Innovation Mindset
• Cross-Functional Collaboration
• Boldness & Risk-Taking
• Persistence & Ownership
• Stakeholder Influence & Communication

QUALIFICATIONS AND SKILLS:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.
• 8+ years of experience in FMCG marketing, with a strong track record in brand management, innovation, and business leadership.
• Proven experience in leading cross-functional teams and managing complex projects.
• Deep understanding of the Thai consumer landscape and retail environment.
• Experience working with regional/global teams is a strong advantage.
• Demonstrated success in leading high-performing marketing teams, with a track record of driving results through strategic direction and team empowerment.
  

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

Please apply online. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Disclaimer

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.