Pond’s Thailand Lead

Position: Pond’s Thailand Lead

Location: Unilever Bangkok, Thailand

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Main Responsibilities

• Report to the Demand Creation Lead, acts as the brand custodian. Responsible for the equity, growth, and social-first strategy of their assigned brand(s)

• Craft and execute a holistic brand plan that brings together all demand creation activities, with a strong emphasis on digital and social-first initiatives

• Responsible for leading integrated brand planning, developing and executing marketing strategies, managing the brand portfolio, and driving innovation to achieve ambitious business objectives

• Be the primary escalation point for all PR, community and reputation management issues related to their brand(s)

• Responsible for fostering a strong brand identity, ensuring consistent brand messaging, and championing a social-first approach to consumer engagement

• Lead the execution of social first marketing plans, ensuring alignment with brand strategy and brand equity.

• Lead an integrated Demand Creation team to develop and execute social first marketing plans in market for their brand driving profitable growth and market share.

• Lead quarterly OKR planning and execution for the brand, setting ambitious targets, tracking progress, and holding teams accountable for delivering results.

• Lead and project manage through the local agency group, fostering strong partnerships and ensuring seamless collaboration with global and local marketing teams.

• Lead and own the development of best-in-class brand experiences across all touchpoints, building brand purpose, driving brand marketing objectives and JTBD.

• Be the digital pioneer, pushing forward digital and e-commerce execution, working closely with the Demand Creation team and external agency partners to deliver seamless consumer experiences.

Candidate Criteria

Experience & Qualification

• At least 6-8 years of brand management experience.

• With experience of managing subordinates and teams.

• Able to influence stakeholders (local and global).

• Experience in Beauty company/industry/channel is a plus

• Preferably in FMCG or fast-paced environment. 

Experience

• Brand Management Leadership: Proven experience in brand management, marketing, or a related field, with a demonstrated track record of success in developing and executing brand strategies, leading teams, and driving business growth.

• Consumer Goods Expertise: Extensive experience in the consumer goods industry, ideally with a focus on beauty, personal care, or a related sector (e.g., fashion, luxury, lifestyle).

• Integrated Marketing Planning: Proven ability to develop and execute integrated marketing plans across multiple channels, including digital, social, experiential, and traditional media.

• Financial Management: Strong financial acumen and experience managing budgets, tracking performance, and making data-driven decisions to drive growth.

• Agency Management: Proven ability to effectively manage and collaborate with external agencies, including creative, media, and digital agencies.

Additional Desirable Experience

• Social First Marketing Expertise: Deep understanding of social first marketing strategy, tactics, and best practices, including content, influencer, community management, PR/earned, experiential and paid media.

• E-commerce Experience: Experience developing and executing e-commerce strategies, managing online sales channels, and optimising the digital customer experience.

• Data Analytics Skills: Proficiency in using data analytics tools and techniques to measure marketing performance, derive insights, and make data-driven decisions.

• Crisis Communication & Issue Management: Proven ability to anticipate, manage, and mitigate potential reputational risks, handle sensitive media inquiries, and communicate effectively during a crisis.

Skills

Strategic Brand Management:

• Strategic Thinking & Vision: Ability to develop and articulate a clear and compelling brand vision, translate business objectives into actionable brand strategies, and anticipate future market trends.

• Brand Planning & Execution: Proven ability to develop and execute integrated brand plans across all relevant touchpoints, ensuring consistency in messaging and brand expression.

• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.

Marketing & Innovation:

• Marketing Expertise: Deep understanding of marketing principles, strategies, and tactics across multiple channels, including digital, social, experiential, and traditional media.

• Customer Insight: Strong understanding of consumer behaviour, community insights, market trends, and competitive dynamics within the relevant industry.

Leadership & Collaboration:

• Team Leadership & Management: Proven ability to lead, inspire, and develop high-performing teams, fostering a collaborative and results-oriented culture.

• Cross-Functional Collaboration: Exceptional interpersonal and communication skills to effectively collaborate with cross-functional teams, external agencies, and stakeholders at all levels.

• Agency Management: Experience managing and directing external agencies, ensuring alignment with brand objectives, and maximising the value of agency partnerships.

Financial & Analytical Acumen:

• Financial Management: Strong financial acumen, including budgeting, forecasting, with the ability to make data-driven decisions to optimise growth.

• Data Analysis & Insights (preferred): Proficiency in using data analytics tools and techniques to track marketing performance, measure ROI, and derive actionable insights.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.

• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.

• You are still responsible for your own results and as a team leader, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors

  • PASSION FOR HIGH PERFORMANCE: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

  • PERSONAL MASTERY: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for own wellbeing and resilience.

  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best. Inspires powerful teamwork and collaboration, connecting people for better results.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.