BPC Marketing & CSP Manager

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Marketing Strategy & Brand Management

• Develop and implement annual and quarterly brand strategies based on market, competition, and channel analysis.
• Lead product launches from P&L planning to in-store execution.
• Conduct deep-dive category and brand analyses to refine strategic plans.
• Manage media and creative briefings, and oversee monthly brand and media plans.
• Monitor and adjust pricing strategies and positioning regularly.
• Control marketing budgets and ensure efficient monthly allocation.

Trade Category Strategy

• Translate brand objectives into channel-specific tactics in collaboration with Sales teams (NSM, KAM).
• Plan and manage trade category investments aligned with customer marketing plans.
• Support category development by understanding shopper behavior and customer needs.

Customer Marketing

• Cascade brand and category strategies to Sales and distributor teams.
• Develop and execute annual customer marketing calendars and customized offers.
• Oversee new product launches and promotional activities, including trade instructions.
• Design and manage POS materials and ensure in-store execution.
• Manage trade marketing budgets with a focus on efficiency and compliance.

ATL & BTL Coordination

• Brief and coordinate with local agencies for marketing activities and adaptations.
• Lead TVC and digital material localization and production.

Market Intelligence

• Conduct regular market visits and monitor competitor activities.
• Perform price surveys and recommend strategic responses.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. Some roles may prefer or require a Master’s degree (e.g., MBA).
• Proven track record of successfully managing and growing brands, including launching campaigns and driving brand equity.
• Ability to manage end-to-end projects, with great responsibility and accountability on deadlines and performance KPI tracking
• Ability to work both independently, but also collaboratively as part of a team in a fast-paced environment
• Strong capability of data analysis (consumer, financial, market trends) and integrate the insights throughout marketing campaigns/business to drive better results.
• Capability of developing strong team relationships and collaborate with functional departments to plan integrated marketing campaigns

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.