Retail Media, Content & PSO lead BW & Foods Arabia

Reports to: B&W SM & DCOM Haircare Arabia and B&W DCOM Capability

Scope: Arabia

Location: Dubai, UAE

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY/FUNCTION INTRODUCTION

We are seeking a dynamic professional to join the BW team as Retail Media, Content and Perfect Store Online Lead. This role will be responsible for driving programmatic media strategy and execution across key e-commerce platforms including Amazon, Noon, and Talabat, with a special focus on search optimization and content excellence across all dcom customers in arabia.

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.  If you are an individual who is data driven have have the consumer at the heart at everything you do and have a purpose to bring brands to life at the point of purchase to consumers online,  then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Retail Media Management

• Develop and execute full-funnel retail consumer journey strategies, with 80-90% focus on consideration phase
• Own Dcom BMI for all channels and customers with a P&L Responsibility for reporting to multiple sources (finance, media agency etc)
• Drive 90% Month-on-Month improvement on Share of Branded Search, Generics, and Competition
• Manage programmatic media campaigns across major e-commerce platforms
• Optimize platform-specific DSP placements and sponsorship packages
• Execute daily budget optimization to maximize ROAS across platforms and SKUs
• Plan and implement various digital asset types including homepage banners, above-the-fold visibility, swim lanes, and landing page activations

Digital Shelf Excellence

• Own end-to-end management of assortment on KWERY & Content Suite tools
• Ensure perfect content compliance across all retailers (name, image scores, search rank, ratings, and reviews)
• Drive SEO performance through eLCP implementation
• Maintain and optimize keyword strategies based on current search trends
• Manage content development for innovations following perfect content guidelines
• Collaborate with global PSO teams on content innovations and best practices
• Coordinate with D-com team and e-merchandisers for content deployment

Analytics and Reporting

• Conduct regular analysis of share of shelf, search, assortment, and content metrics
• Deliver monthly performance reports to senior stakeholders
• Support search and discoverability initiatives through data-driven insights
• Execute weekly "Walk the Store Online" audits
• Track and maintain content completeness scores (90+ for Core SKUs, 80% for complete portfolio)

Content Strategy and Creation

• Develop compelling, conversion-focused content
• Lead brand store creation and management
• Design effective on-site shopper journeys
• Optimize content across the path to purchase

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

• Proven experience with major advertising platforms:
  • Google Ads
  • Amazon Vendor Central
  • Stackline
  • Criteo
• Strong understanding of programmatic media and search marketing
• Expertise in audience targeting and keyword strategy development
• Proficiency in budget management and ROAS optimization
• Experience with e-commerce content management systems
• Strong analytical skills with data-driven decision-making ability
• Knowledge of SEO best practices and content optimization
• Experience with digital asset management and e-commerce content guidelines
• Excellent project management and stakeholder communication skills
• Understanding of e-commerce KPIs and metrics

Skills

• Strategic thinking and planning
• Advanced analytics and data interpretation
• Digital commerce expertise
• E-commerce analytics tools
• Content management systems
• Digital shelf monitoring tools
• SEO and keyword research tools
• Data visualization and reporting tools

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.