Associate Brand Manager - Breyers Performance

Job Title: Ice Cream US Associate Brand Manager, Breyers Performance

Location: Englewood Cliffs, NJ (Hybrid)

Terms & Conditions: Full Time

Unilever Ice Cream is the largest global Ice Cream Company in the world, with over 100 years of experience delivering a diverse range of indulgent, yet responsible, craft food experiences and treats delighting consumers. Committed to innovation, quality, and sustainability we have 35 brands, including 3 one billion Euro brands (Magnum, Wall’s, Ben & Jerry’s), a strong presence in over 60 countries, generating annual revenue of over $8 billion. All brands are driven to transform moments into memories through indulgent yet responsibly made and marketed products. We have a well-developed strategy to deliver growth and value creation which is clear on where to play and how to win. We spark moments of happiness for people and within the communities where we operate. However, it is not as simple as it may seem. As Ice Cream makers we are serious about happiness. With warm hearts, we create the coolest products.

Purpose of the Job:

With over $750MM in annual sales, Breyers is the market leader within premium packaged ice cream and is critical to the success of our total ice cream portfolio. We are proud of our over 150 years of delighting consumers with our delicious flavors and high-quality ingredients, always delivering on the promise that “better starts with Breyers”.  Unilever Ice Cream partnered with Hershey on the enormously successful launch of Reese’s Ice Cream in 2023 and Breyers Smore’s Ice Cream in 2025, and this partnership is already a $100M+ business!

We are seeking an associate brand manager to run the better-for-you segment of the Breyers portfolio as well as our partnership with The Hershey Company.  BFY, including non-dairy, no sugar added, lactose free, and Carb Smart items, is one of the most important segments within Breyers and a growth driver for the brand, with double digit growth for 5+ years in a row.  In this role, you will own all elements of Breyers BFY brand strategy and execution, including owned/earned/paid media, consumer promotions, performance reporting, and forecasting to drive business results. And as the lead for our Hershey partnership, you will drive awareness and penetration of Reese’s and S’mores ice cream while launching new and exciting platforms in partnership with the Hershey team. 

Who You Are:

The ideal candidate for this role will be a passionate marketer who always puts the consumer at the center of business decisions and who can drive the Breyers Better-for-You and Hershey businesses with out-of-the-box ideas, strong leadership of the cross-functional team, flawless execution, and by challenging the status quo to get things done more efficiently. 

The person who will be successful in this position is motivated, engaged, and passionate about taking on lots of responsibility and being a partner in driving growth. You will be managing multiple workstreams and priorities.  Close and collaborative work with our Brand Innovation ream, as well as other cross-functional partners, is a must. This role will report into the Associate Director for Breyers and Hershey.

What You’ll Do

Responsibilities of the Associate Brand Manager - Performance for Breyers BFY and Hershey include, but are not limited to:  

• Assist in the development and execution of plans to deliver growth and profit targets
  including innovation go-to-market and driving the base business
• Work with inter-agency and cross-functional teams to achieve brand objectives delivering brilliant brand building marketing plans (including media, PR, influencer, and shopper marketing initiatives)  
• Manage the marketing budget, enabling the brand to get the most out of its resources and meeting financial targets  
• As a project leader, partner closely with cross-functional team (Supply Chain, Sales, Digital, Finance) to manage operations
• Leverage analytical skills to manage a large and complex sales forecast based on year-over-year activity changes and category and customer trends 
• Work with Channel & Customer Strategy team to make promotion recommendations, as well as land new innovations and retailer-specific activations
• Deep understanding of the competitive and customer environment including syndicated data and share analysis
• Support Associate Director with development of brand strategy and long-range brand plans

What You’ll Need To Succeed

• Bachelor degree required, MBA a plus 
• 3+ years’ experience in Brand Marketing, preferably CPG 
• Strong analytical skills 
• Clear demonstration of successful, consistent delivery to the business 
• Clear demonstration of project management & leadership skills 
• Experience/ability leading cross-functional teams, agencies, and media partners  
• Proven record of drive and initiative with outstanding interpersonal and communication skills
• Ability to operate in a dynamic environment, and to provide innovative approaches in a team-based structure   

LEADERSHIP: 

Critical SOL (Standards of Leadership) Behaviors:

• PERSONAL MASTERY: You set high standards for yourself themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
• PASSION FOR HIGH PERFORMANCE: You motivate people to deliver results at speed and takes personal responsibility and accountability for execution and results.

Pay: The pay range for this position is $86,080 to $129,120. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  

retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the US. If you are based outside of the US and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the US Market.

What We Can Offer You 

Meet the Women of Customer Development | Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isIllegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.