Associate Brand Manager, Yasso Innovation

Background and Purpose of the Job

We are looking for an intelligent, innovative and creative Marketer with a passion for brands. The ideal candidate will drive the business forward with out of the box ideas, strong leadership of the cross-functional team and by challenging the status quo to get things done more efficiently. This position will require an in-depth understanding of brand development, which includes market trends, consumer focus, and category dynamics. The role will require both strategic thinking and understanding of logistical execution to continue to nurture Yasso brand love and role in consumer’s lives. 

Who You Are and What You’ll Do:
Associate Brand Manager for Yasso will be held accountable for continuing theintegration of the brand on to the Unilever network, systems and planning cycles. The ABM will support the Brand Manager inleading the Innovation, Communication and Strategy across the U.S. business. 

Responsibilities include, but are not limited to: 

• Developing and Managing Innovation Pipeline with a cross functional team to ensure packaging, product and customer demands are launched on time and in full. 

• Lead consumer research by partnering with Insights team to conduct research on new innovation, communication assets and product concepts

• Partner closely with Operations marketing team to ensure flawless execution in market

• Lead communication briefing and development for creative agency brief and lead the development of final assets

• Day to Day management includes:

• Budget and invoices

• Run and conduct market analysis to understand market trends and opportunities

This position requires strong leadership skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies. Having a vision and strategic intent will be critical to deliver impactful communications and creative.

You are a self starter: the Yasso business has been built on the power of entrepreneurship, can do attitude and being a self-starter, ideal candidate will reflect the respective values focus on getting stuff done and being able to independently identify barriers and ways to over comethem

You represent the consumer:Our work starts with understanding what drives our consumers to purchase, and crafting plans based on those insights, including nuances based on the shopping occasion and retail channel. This position will require the ability to write up and validate consumer concepts for innovations and communications. 

What You’ll Need to Succeed:

• Strong Bias for Action & Accountability both for self and others

• Growth and competitive mindset

• Passion and drive to grow the business

• Strong interpersonal and communication skills

• Analytical skills to dig into the details and a capacity for deriving insights to ultimately make recommendations for the business. 

• Bachelor degree required, MBA a plus

• 3-5 years’ experience in Brand Marketing, preferably CPG

• Strong analytical skills

• Understanding of digital and e-commerce

• Clear demonstration of successful, consistent delivery to the business

• Clear demonstration of project management & leadership skills

• Experience working with agencies and media partners

• Experience working with different customer channels

• Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure

• Ability to deliver both verbal and written communication in a simple, compelling manner.

• Ability to think strategically, both from a brand and portfolio view