Senior Manager CMI, USA Deos, Innovation & Demand Generation

Location: Hoboken, NJ

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our, collaborative, and flexible working environment. Our organizational ambition centers around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

It is an exciting time in personal care, with new trends, benefits, and formats reshaping routines, habits, and attitudes surrounding personal hygiene. Personal Care products help people look, smell and feel better every day, and are a critical part of their everyday life that they would never compromise.

But driving growth for the US business is becoming more challenging and competitive. Unilever is a category leader in Deodorants, and our role is to continue to address what the market and consumers need and desire for today and for tomorrow – leading the entire category’s growth and trends with our world-class brands like Dove, Dove Men+Care, Degree and Axe.

We’re looking for an analytical, strategic research and insight expert who loves hunting for key facts and insights from a wide range of resources, connecting the dots, and turning them into powerful perspectives and recommendations. We need someone who will quickly learn the dynamics of the category, understand the opportunities and problem areas, and be able to work cross-functionally to solve some of the business’ biggest challenges. This work will address business questions and issues (i.e., driving sales/share, understanding consumer segments, retailers, pricing, trends), and guide business decision-making.

This key role sits in the UL Personal Care CMI team, and works on the USA Deos Category Vertical/ team.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

1. Lead Unmissable Brands’ Superiority for Deos’ brands.

Innovation Insights & Testing: E2E on Axe & Shea Moisture; Horizon 1 Innovation on Dove & Dove Men+Care.

2. Deploy/ Creation, Testing and Measurement: Engagement (including Social First Demand Generation/ Digital/ ROI) on Dove, DM+C, Axe and Shea Moisture; Sports Marketing for PC;   

3. APDeos Category Strategic Foresights: Emerging behaviors, changing/ evolving consumer needs, thought leadership/ future of, Shopper & Customer, DCom.

Role reports into the CMI VP of Personal Care who is also the Deos CMI vertical lead; this role will support the VP on key category leadership team and so requiring high levels of leadership and ownership.

We work in an agile environment and all roles/ responsibilities are subject to change following where growth and needs arise.

You will interact with many different business partners (cross-brands, cross-functional, local-global, internal and external) in a fast-paced, dynamic, inclusive and fun team culture. So, you’ll be exposed to, learn from, and contribute to a breadth and a depth of marketing and research aspects while working in this role.

WHAT YOU WILL NEED TO SUCCEED

• Have passion to bring people (consumers, shoppers) as the center of everything we do
• Bring in Foresight to everything we do: not just insights but also implications (“so what”).
• Be able to think big picture, while also not being afraid to get their hands dirty and get into the weeds themselves
• Run custom qualitative/quantitative research with or without research agency partners; desk research/analysis by using available sources.
• Ability to delegate and manage external partners and develop a future fit/ top talent associate.
• Manage social listening tools and conduct searches, keep a pulse on trends, and deliver insights related to growing spaces.
• Willing to learn and quickly get familiar with a wide range of business needs and questions. Learn to clearly understand each of them (big or small, structured or random), and then address them with your actionable recommendations/point-of-view.  Key areas: in-market business. performance (sales, share, distribution, penetration, etc), pricing, consumer segments like Gen Z, shopper/channel insights, shelf strategy and executions (planograms), e-commerce, brand communication and brand health, innovations, trends.

Experiences & Qualifications

• Undergraduate degree required.  Advanced degree in Marketing, Marketing Research, Analytics, Data Science, Statistics, Economics or Business is welcomed.
• Demonstrated high performance, 7-8+ years of relevant experience (such as data analytics, research, consulting, retail, or marketing). CPG experience is preferred.
• Experience in in-market performance data analytics (sales, purchase/usage panel, pricing, distribution, etc.) is a must – both scanning and panel data sources. Experience in brand equity/health area, custom quantitative and qualitative research in addition is preferred.
• Management experience is preferred – responsibility for leading and growing direct reports.
• Strong inter-personal communication skills to work effectively in a high-speed, dynamic work environment with a large number of different business partners and stakeholders. Comfortable speaking up to land your perspectives.
• Curious. Go beyond “do what was asked for” to “proactively look for solutions and opportunities”. You will be a critical part of the business team, not an order-taker or internal supplier.
• Have a positive and can-do attitude even when facing challenging situations, and have fun! 

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

Pay: The pay range for this position is $115,680 to $173,600. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Long-Term Incentive (LTI): This position is LTI eligible. Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability. 

For more information about your Federal rights, please see Know Your Rights: Workplace Discrimination isIllegal and Pay Transparency Non discrimination Provision.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.