Nutrition MYSG Marketing Lead

Job Title : Nutrition MYSG Marketing Lead

Function : Marketing

About Home Care

Food that's nutritious, sustainable and fair. That is the mission of our Foods portfolio, full of great-tasting brands that give consumers access to affordable, nutritious products. It means more flavorful choices, and action to tackle food waste. It means sourcing our ingredients sustainably and supporting the people who grow them for us.  

Foods must quickly future-proof our business with a more locally relevant and nutritious core, offer more indulgent and delicious flavor extensions, all these while continuing to level up on purpose and sustainability. The recipe is simple - the faster our brands grow, the more good we can do.  

Who we are looking for

We are looking for a driven, proactive, creative and resourceful Marketing Manager who will lead the full marketing agenda to take Unilever’s foods business to the next level, considering the changing consumer behaviors and growing competitive pressure in this category.

You will lead a team of Brand Managers to build stronger brand equity for our brands, spearhead social first demand generation with strong localized insights and drive strategic expansion of our portfolio, landing flavorful extensions and staying 3 steps ahead of portfolio and marketing opportunities. Strong marketing experience in creating and executing marketing projects and activations is a must, backed with good overall business and channels’ understanding.

The Purpose of Role :

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the portfolio of category/brand. This is a role of high strategic importance for the category/brand team and will require a high degree of leadership as well as team management across Malaysia as well as cross functional team. 

Team Structure:

• Reporting to: Head of Marketing & CSP, Home Care & Foods, MYSG

• Direct reports: 1 x Senior Brand Manager, 2 x Assistant Brand Managers

Key Responsibilities :

Stay 3 steps ahead to craft a clear, ambitious growth vision & strategy for Unilever Foods

• Market and Consumer Insights: Partner CMI to identify emerging trends and shifts and consumer behavior based on available broad-based data. Use this data to anticipate future market needs and craft our short and long-term strategies accordingly.

• Competitive Benchmarking and Innovation: Keep track of competitor strategies and activities to identify gaps and opportunities. Foster a culture of innovation within the team, encouraging development or sourcing of relevant portfolio and landing disruptive and highly relevant campaigns.

• Integrated Business Planning: Lead the comprehensive process of Integrated Business Planning (IBP) with a detailed audit of category and brand performance, identifying clear jobs-to-be-done, and aligning cross-functional stakeholders to achieve brand and category ambitions.

• Business management: Oversee the brand portfolio P&L ensuring investment in key growth drivers, and maximization of the brand mix to deliver Gross Margin and Profit Before Overheads targets (Ruthlessly prioritizing A&P choices).

Lead for executional excellence to deliver against growth vision & strategy

• Brand Guardianship: Guide the team to craft and execute growth plans while adhering to global brand guidelines and local regulatory requirements.

• Portfolio Development: Land relevant mixes to win in line with category growth drivers, local regulatory requirements and global/local trends.

• Demand Generation: Drive social-first demand creation to be recognized as best-in-class digital marketers both locally and internationally to win awards and hearts.

• Media and ROI: Build and implement integrated media plans with relevant managers/agencies. Drive ROI on all brand investments above and below the line.

• Consumer-Centric Approach: Champion the consumer in all brand planning and execution, ensuring excellent execution and deployment of assets against key market needs.

Inspire and Develop Self and Others

• Motivate and inspire the team to deliver our mission and vision with passion.

• Lead and own projects, while managing and nurturing the team to grow into an independent and outstanding marketing force.

Key Relationship :

Internal

• Local and Global Cross-functional teams - Customer Development, Channel & Strategic Planning, Supply Chain, Finance, Research & Development, Regulatory etc)

• Local marketing expert team (Consumer & Market Insights, Media, etc)

External

• Customers, Creative and Media agencies

Travel:

10% travel is required.

Essential Experience/Skill/Knowledge:

• Bachelor’s Degree in any discipline.

• Minimum of 8 years of experience in brand management/marketing, which includes category management experience in FMCG environment, with 4 years of people management experience.

• Experience in Foods Category is preferred.

• Proven experience in developing and implementing effective and integrated brand plans.

What’s in you:

• You are knowledgeable in an end-to-end marketing management, ability to understand the big picture but also comfortable with details and managing the operations.

• You are equipped with media-savvy, particularly in digital marketing and know-how.

• You are always obsessive in consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.

• You embrace a high growth mindset with strong love for consumers, shoppers and customers.

• You are an optimistic and resilient team player – no shrinking violets. Confident to voice opinions leading with consumer insight, and debate and stress test the plans to ensure success.

• You are highly articulate and able to influence internal and external stakeholders (in person and in presentations). Ability to lead a complex, and large team driving a close “team grip” across the full cross functional network.

• You are well verse with marketing strategy development, by using those insights and competitor analysis to anticipate market growth opportunities and to determine the markets, channels and segments to operate in.

• You are excellent in planning and implementing an integrated programme of brand communication, which uses all available channels to communicate the brand’s messages to targeted consumers in the most cost-effective way.

• You are excellent in bringing the brand to life in the marketplace via implementation of the core mix.

What we offer

Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.