Assistant Brand Manager - Cleanipedia

Cleanipedia South Africa is a trusted digital platform dedicated to making cleaning simple, effective, and even enjoyable for South African households. Since its launch in 2018, it has published over 400 articles, helping millions of users tackle everyday cleaning challenges with confidence.

Whether you're dealing with stubborn stains, pet messes, or organizing your home, Cleanipedia offers practical, expert-backed advice tailored to local needs. From deep-cleaning your kitchen to removing red wine from your favorite shirt, the brand delivers easy-to-follow guides, hacks, and tips that empower users to clean smarter—not harder. What once started as a website with long blog format content has now evolved to exciting bite size social content. We are on a mission to become the biggest cleaning platform in Africa across our social media platforms. With currently 200k followers on Tiktok alone! We provide Unilever Homecare brands amplification through our easy cleaning info and hack with some of SA’s favourite cleanfluencers!

IF YOU ARE READY TO CHANGE THE GAME OF CLEANTOK THEN THIS IS FOR YOU!

🎯 Purpose of the Role

To support the Digital, PR & Social Influence Manager in executing and optimizing Cleanipedia South Africa’s digital brand strategy. This role focuses on enhancing brand visibility, engagement, and performance across social platforms while maintaining consistency with global brand guidelines. In addition to growing and nurturing our online community.

📌 Key Responsibilities

1. Digital Content & Campaign Execution

• Assist in planning and executing social marketing campaigns

• Coordinate content creation for Cleanipedia’s social channels, ensuring relevance to South African audiences.

• Collaborate with content creators, copywriters, designers, and agencies to deliver engaging, localized content.

2. Social Media Management

• Social campaign management and reporting of platforms (Facebook, Instagram, TikTok, etc.) with digital agency.

• Managing our online community called Shine – consistently looking for up and coming content creators, managing and creating briefs from internal brand teams in order to ensure Cleanipedia and homecare brand visibility throughout the year.

• Track performance metrics and suggest improvements based on engagement data.

3. Analytics & Reporting

• Monitor KPIs such as traffic, engagement, conversion rates, cost per engagement and view through rates.

• Prepare monthly performance reports and insights to inform strategy.

• Use tools like Google Analytics, Meta Business Suite/Tiktok Creative Centre, and Meltwater to identify trends and opportunities.

4. Brand Consistency & Localization

• Ensure all digital assets align with Cleanipedia’s global brand identity while being culturally relevant to South Africa.

• Work with digital agency to translate global strategy to more localized approach for content execution and campaigns.

5. Project Coordination

• Assist in managing timelines, deliverables, and stakeholder communications for digital projects.

• Liaise with internal teams (e.g., marketing, legal, product) and external partners (e.g., agencies, influencers).

6. Innovation & Trendspotting

• Stay updated on digital trends, consumer behavior, and competitor activity in the South African market.

• Propose new ideas for content formats, platforms, and engagement strategies.

• Use of tools – Meltwater and Sprinklr use beneficial.

Skills & Qualifications

• Degree in Digital Marketing or related field.

• 1–3 years experience in digital marketing or brand management.

• Strong understanding of South African digital landscape, consumer culture and content creators.

• Proficiency in tools like Meltwater, Sprinklrr, Traackr, Tiktok creative centre, Google analytics are beneficial.

• Excellent communication, organizational, and multitasking skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.