Senior eCom Content Marketing Executive 

Job Title: Senior eCom Content Marketing Executive

Function: Customer Development

Work Location: Mumbai HO

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

At HUL, we believe that every individual irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability or marital status can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas and disrupt processes; use your energy to make the world a better place. As you work to make a real impact on the business and the world, we’ll work to help you become a better you!  

ROLE CONTEXT:

We are looking for a Content Specialist to work with the E-commerce team [Mumbai HO] at HUL. People who are eager to go beyond conventional thinking and apply their knowledge & skills to telling impactful brand stories, someone with exceptional communications skills who is results driven. The individual will liaise directly with Marketing teams, Shopper Marketing and Account teams to ensure high-quality execution on-platform.

Responsibilities:

I. Raising the Ceiling on Content

• Working with HUL brand teams to devise and develop their e-Commerce content strategies
• Give inputs to finetune intent-based content that drives bottom-of-the-funnel tasks while ensuring on-time delivery of the same
• Identify on various platforms and properties the elements that enable conversion and clicks on content. Hence, pre-test, and post-test existing content across categories.
• Improve platform discoverability by ensuring necessary content interventions across product listings
• Evaluate the feasibility and scope for new content formats & digital platform innovations across key customer portals and liaison with the category to develop and deploy the same
• Building capabilities that enable superior content delivery: Lead the Digitisation of the Product Listings – right from content creation to deployment using Unilever Designed automated systems.

II. Build Best in Class Creatives

• Work with the creative agency to build customer-specific lower funnel display ads across eCommerce platforms ensuring monthly OTIF delivery
• Study and identify new creative and display formats and experiment them with on different platforms
• Lead the governance on the internal intelligence platforms to continuously improve creative quality and build a robust eCom creative playbook.

Qualifications & Skill Requirements:

• Prior Experience in a creative/ content strategist profile
• Proficiency in MS Excel, MS PowerPoint
• Strong sense of design and aesthetics
• Collaboration and strong stakeholder management skills are a must.