Marketing Head - Nepal

Job Title: Marketing Head - Nepal

About Unilever: Unilever is one of the world’s leading suppliers of Food, Home, and Personal Care products, with sales in over 190 countries, reaching 2 billion consumers daily. With more than 400 brands found in homes worldwide, Unilever is committed to making sustainable living commonplace. Our purpose is to foster business integrity and uphold our Code of Business Principles, which includes policies on anti-bribery, respect, dignity, and privacy.

About Unilever Nepal: Unilever Nepal, the largest Fast-Moving Consumer Goods company in the country, has a heritage of over 30 years. Our products are used by nine out of ten Nepali households daily. Our portfolio includes leading brands such as Lux, Lifebuoy, Rin, Wheel, Glow & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, and Closeup.

About the Role: We are seeking a Head of Marketing to lead our marketing agenda and elevate our business amidst changing consumer behaviors and competitive pressures. Reporting to the Managing Director of Unilever Nepal and being part of the Nepal Leadership Team, the Head of Marketing will guide our strategy and lead our people.

The role holder will be part of the Nepal Management Committee and part of the overall decision-making process.

Key Responsibilities:

I. Strategic Vision and Growth:

• Develop a clear and ambitious growth vision and strategy for Nepal’s portfolio of brands (localized and imported).
• Adjust plans based on competitor activity, global and local trends.
• Develop comprehensive Marketing Plans, including the full 6 P’s.

II. Brand Performance and Equity:

• Lead integrated business planning and key brand strategy development.
• Drive e-commerce innovations to deliver exceptional consumer experiences.
• Optimize ROI on media, digital, and brand investments.
• Champion consumer-centric approaches across all brands.

III. Marketing Innovation and Engagement:

• Develop and execute Marketing Innovation & Engagement Strategies for Nepal.
• Craft and manage innovation projects and engagement assets specific to the market.
• Talent Leadership:
  i. Inspire and mentor team members to achieve their highest potential.
  ii. Manage and grow talent within and outside the team.

What You’ll Need to Succeed:

Experience:

• 10+ years in Marketing with progressive experience in Brand, Digital, and Customer Experience marketing.
• 5+ years of people management experience.
• Proven track record in developing and executing effective brand plans.

Skills:

• Strong storytelling ability to frame issues compellingly.
• Operational skills in creating focused growth and strategy plans, brand engagement, and inspiring creative work.
• Deep understanding of the Nepal retail landscape, customer dynamics, and media landscape.

Leadership Qualities:

• Passion for High Performance.
• Agility.
• Business Acumen

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.