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Brand Marketing Manager

Job ID:
R-95719
Category:
Marketing
Location:
Prague, Hlavní město Praha
Date posted:
11/24/2024
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We are looking for a new colleague to our Food Solutions team. Unilever Food Solutions (UFS) is the €2.5bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 22 Multi Country Organizations (MCOs) in 67 countries.  We carry a portfolio of local and international brands; Knorr Professional and Hellmann’s.

WHAT WILL BE YOUR MAIN RESPONSIBILITIES

  • WEB maintenance - regular updates of new product settings, content, other maintenance, and improvement of the webpages layout/UX.

  •  Direct marketing - creating a content strategy and choosing the topics in line with a marketing plan, creating automated and nurturing flows. Optimizing, evaluation, and best practice application based on the results.

  •  Digital lead campaigns - briefing, execution, optimization, and evaluation of campaign in cooperation with the regional UFS digital manager and media agency for whole CRSR and partly Baltics market. Preparing and managing feed campaigns on social media.

  •  SOME management - Creating social media strategy together with social media agency, posts approval: CZ&SK.

  •  SEO – being SPOC for SEO agency on optimizing websites (on-page and off-page factors) to maintain and increase organic traffic + global tasks.

  •  Product/ portfolio management - support of Marketing Leader with new product launches incl. administrative support, an annual update of product catalog, one pager, selling stories, etc. inc. pull activation for operators.

  •  Marketing assets creation: Printed/online content – brochures, UFS Academy, trade stories.

  •  Others – overseeing BMI spent, supervising CZ Loyalty program, to be operator insight champion.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

  • Min. of 2-3 years of experience in Digital & Offline Marketing

  • Previous experience in managing innovation project, executing media plans, adapting communication, executing packaging designs

  •  Ability to handle complex agenda, with multiple tasks

  •  Growth mindset and customer/consumer focus

  •  Proactive approach, team player

  •  Ability to read and work with data  

  •  Great skills in briefing creative/research/media agencies; skilled in judging creative assets

  •  Czech/Slovak - native, English - fluent 

WHAT WE OFFER

  • 30 days of vacation

  • Performance based annual bonus

  • Various benefit package (Multisport card, pension, life insurance, shares program, fruits & vegetable at the office and much more)

  • Laptop, mobile phone

  • Home office (flexibility to work from home or office)

  • Opportunity to buy Unilever products at discounted price in the employee online shop

  • Real learning opportunity in a multinational environment; open and friendly company culture

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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