ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
The Foods Category is one of the key BUs worldwide and in Latam. Brazil is one of the top countries in Foods Unilever word. With big and recognized brands, loved by consumers as Hellmann’s, Knorr and Maizena.
As a business unit, our purpose is to bring the taste everyone loves to brighten every day and our ambition is to be a food company with a top tier performance around the word.
The CMI function’s mission is to inspire, provoke and enable transformation growth having consumer at the center of our strategy.
JOB PURPOSE
Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.
We are seeking a CMI (Consumer Market Insight) Coordinator to act as a strategic partner in identifying insights that drive demand creation for our Cooking aids and mini mealsbrands (such as Knorr, Maizena and Mae Terra). This key role will encompass the following areas:
Market and Category Analysis:
Analyze and understand market and category behavior through various information sources, including consumption data, macroeconomic data of the markets (especially Household panel data) in which we operate.
Conduct studies to design growth strategies through market or category development, portfolio maximization or rationalization, sales effectiveness.
Innovation and communication strategy:
Be an expert on “all things engagement”- both content and media deployment, leading the research plan to support the complete ideation and deployment of main campaigns.
Drive Digital communication testing agenda, embedding best practices and infusing learnings to the mkt community.
End to end innovation partnership for Knorr and Maizena brands renovation and innovation projects. Bring the consumer voice and evidence in the explore and incubate innoflex phases as an active team member.
Channel & Desirable Portfolio Innovation:
Transform our portfolio to accelerate growth.
Find trends and consumer insights that can lead to ideas for innovations and future business opportunities.
Conduct analyses through various data sources, including markets and social media, to effectively identify opportunities to grow our brands.
Monitor the performance of our innovations. Perform quick diagnostics, identify alerts, and opportunities.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
Identifytrends and growth opportunities, always through market & consumer data, that our brands and categories can take advantage of, through the development of innovations, communication campaigns, in store strategies.
Build and Track metrics that ensure that we remain relevant, updated and attractive to consumers in the category and strengthen our bond and positioning with them.
Be the expert in research methodologies, in addition to consolidating learning between brands and channels, to share and to enrich the recommendations of upcoming campaigns or future new products.
Lead qualitative and quantitative analyses, which ensure that the voice of consumers is heard and the need and problem that each project solves. In addition to understanding the impact they would have on the positioning of our brands.
Work with multidisciplinary teams: internal (Unilever Marketing, Media, CSP, Finance and CMI LATAM / global) and external (Research, creative and media agencies) to ensure the delivery and integration of the learnings obtained with consumer studies, with clear and actionable recommendations
Know how to prioritizeand be able to manage several projects at once and be able to wmanage your schedule in an effective and efficient way.
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
Experience as a market research analyst, Business intelligence or similar, with a focus on Innovation our communications
Know the methodologies and tools of continuous measurements, specifically Kantar, Euromonitor, and their respective systems for obtaining and analyzing information.
Knowledge of research methodology and statistical concepts.
Advanced level of English and Portuguese: Ability to communicate (verbal and written)
Spanish is desirable.
Skills
High analytical capabilities, both through numerical and qualitative data. That can "connect the dots" to reach in-depth diagnoses and devise innovative solutions from there.
Be action-oriented: not only show the business WHERE to win, but HOW TO WIN (being able to translate insights into recommendations & actions).
You’re comfortable using a wide range of research and analytical tools and are familiar with both new and traditional data sources. You have a desire to learn about other CMI approaches to deliver holistic insights.
Deeply understand and be up to date on research methodologies, data sources, Analytics tools, possibilities of using AI.
Ability to transform a business concern or triggering question into an end-to-end research project.
Have strong storytelling skills (aggregating and converting data into stories and insights) to present to Sales, MKT, Customers & Senior Management.
Be able to build your own agenda & work plan based on the needs of the business and manage different projects at once.
You’re able to lead your projects independently – ensuring you seek guidance where needed and bringing people with you.
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Critical UNILEVER Behaviours
PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
AGILITY: Explores the world around them, continually learning and developing their skills.
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
ADDITIONAL INFORMATION
São Paulo, Wtorre - Hybrid model.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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