Content Specialist Clear

Unilever is currently hiring for B&W Indonesia Content Specialist Clear based in Grha Unilever, Indonesia

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. 

We’re looking for a Content Strategy Lead to help shape the future of beauty in Indonesia. In this role, you’ll develop content strategies that connect global brand direction with local beauty trends and culture. You’ll lead the entire content creation process, work closely with agencies and creators, and ensure everything we produce is authentic, engaging, and impactful.

You’ll also analyze performance and continuously improve our approach to reach and connect with our audience. This role offers exciting opportunities for growth and creativity in a dynamic, purpose-driven environment.

Main Responsibilities

• Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.

• Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.

• Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimization, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with.

• Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.

• Ensuring digital content is culturally relevant, engaging and authentic content output.

• Continuously analyze content performance metrics, derive actionable insights, and adapt the content strategy to optimize engagement, reach, and overall ROI.

Candidate Criteria

Experience & Qualification

• Content Creation Leadership: Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).

• Social Media Content Creation: Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.

• Beauty Product Knowledge: Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.

• Proven Strategic & Creative Skills: A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.

• Tech-Forward Approach: Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.

• Agency Management: Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.

• Data-Driven Mindset: Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimize content strategy.

• Gen AI Application (preferred): Demonstrable experience using generative AI tools for content creation

Skill

Core Content Creation & Leadership:

• Exceptional Writing & Editing: Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, articles, video scripts, etc.).

• Visual Storytelling: Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty.

• Content Strategy: Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.

• Team & Project Management: Experience leading, motivating, and providing clear direction to internal teams and external agencies, ensuring deadlines and quality

• Performance Analysis: Tracking content performance metrics, deriving insights, and adapting strategies to optimize engagement and achieve objectives.

• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.

Technology & AI Integration:

• Generative AI Understanding: Knowledge of how Gen AI tools work, their capabilities and limitations in content creation (e.g., generating copy ideas, image prompts).

• Tech-Savviness (preferred): Comfort exploring and evaluating new content creation tools and platforms relevant to beauty (AR/VR, interactive experiences, etc.).

• Data-Driven Approach (preferred): Leveraging data and analytics to inform AI-powered content decisions, personalize experiences, and maximize impact.

• Ethical Considerations (preferred): Awareness of potential biases and ethical implications of using AI in content creation, ensuring responsible and inclusive practices.

Agency Collaboration:

• Briefing & Communication: Expertise in developing clear and comprehensive briefs for local agencies, outlining objectives, brand guidelines, and desired outcomes.

• Relationship Management: Building strong relationships with agencies, providing constructive feedback, and ensuring seamless collaboration.

• Quality Control: Implementing processes to review and approve agency-created content, ensuring alignment with brand standards and messaging.

• Cultural Sensitivity (preferred): Understanding nuances of working with agencies across different regions, respecting cultural differences and adapting communication styles.

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.