PC ID Digital & Social Lead

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

This role is responsible for Attracting, onboarding, and managing day-to-day relationships with Key Opinion Leaders (KOLs). Reaching out to, managing, and negotiating with influencers, KOLs, celebrities, and agencies. Cultivating long-term relationships with valuable KOLs. Monitoring and overseeing campaign budgets to ensure campaign targets are met.

Main Responsibilities

• Develop strategy and execute the PR and Influencers activities for brands in the respective business unit, working collaboratively with Brand team and Global team.
• Plan and implement strategies to recruit, retain and help KOLs to grow inside the community;
• Conduct day-to-day direct management with KOLs to support their needs related to content and community guidelines;
• Monitor creator growth and performance, and conduct analysis to generate operational insights for improvements;
• Design educational programs to help creators produce better-quality and better-engagement content;
• Collaborate with internal and cross-functional teams to carry out campaigns through KOLs under management;
• Work closely with the product team to ensure the user journeys and app experiences are maximized
• Monitor and engage with the social community across all social channels with an ‘always on’ mentality.
• Develop and continue building strong relationships with influencers, ambassadors and the overall community.
• Coordinate with Marketing, PR and Customer Relations teams to develop and execute effective strategies that foster community growth and loyalty.
• Maintain and develop community/fan groups and activations to help continuously drive authentic relationships

Candidate Criteria

Experience & Qualification

• A bachelor's degree in marketing, communications, public relations, or a related field
• Previous experience in influencer marketing, community management, or a related role
• Stay updated on trends in Key Opinion Leaders (KOLs) and influencer marketing. Understand the evolving landscape of influencers and communities.
• Strong networking and relationship-building skills to connect with KOLs, influencers, and community members.
• An understanding of data analysis and the ability to measure the impact of influencer campaigns and community engagement.
• Organizational skills to manage multiple influencer campaigns and community initiatives simultaneously.
• Proficiency in important social media management tools and analytics platforms.
• A focus on achieving campaign goals and demonstrating a measurable impact on brand awareness, engagement, and sales.
• Ability to collaborate with cross-functional teams.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.