Associate Shopper Marketing Manager Personal Care

Job Responsibilities

Program Execution and Customer Relationship Management

• Executes shopper marketing programs for Retailer accounts, ensuring a holistic marketing plan for the best ROI.

• Works directly with the Sales team to ensure alignment of plan to Customer Strategies and Brand priorities.

• Responsible for agency partners relationship management to implement the Personal Care Shopper Marketing strategy in-store with success

• Leads relationships with sales teams, presenting and gaining mutual alignment with them on marketing strategies and programs.

• Manages agency partners in briefing and planning to execute programs.

• Is the “go to” Shopper Marketing expert for their accounts.

• Conducts regular post-analysis on key shopper marketing programs to ensure the best ROI in future executions. 

• Shares best practices with cross-functional teams to execute stronger shopper programs going forward

• Present updates and results as they relate to owned programs within various company meetings.

• Responsible for budget and fiscal planning for specific accounts 

• Manages relationships among cross-functional teams while ensuring they are delivering on project timelines. Includes working directly with cross-functional teams - Sales, Brand, agency teams, vendor partners, regulatory, and legal.

Planning and Financial Management

• Leads the Shopper Marketing planning process by utilizingobjectives, strategies and available insights/data to build annual shopper marketing plans for assigned customers.

• Collaborates with Brand, Sales, & CS&P teams to ensure Shopper Marketing programs are aligned with strategy and business objectives related to net sales and gross margin.

• Leverages shopper insights and collaborates with Customer Insights to ensure programs are insight-driven and aligned to category growth strategies.

• Manages the shopper marketing budget for assigned brands.

Job Qualifications, Education & Experience

• University Degree, major in marketing preferred (MBA is a strong plus).

• Minimum 5 years experience in brand marketing and/or shopper and/or digital marketing. CPG experience is required, ideally in the Health & Beauty industry.

• Good ACNielsen Market Track skills.

• Proven track record of developing and leading strong shopper marketing plans.

• Strong competency & in-depth understanding of the customer landscape

• Strong strategic and analytic capabilities with the ability to easily utilize data to support shopper marketing strategy and decisions.

• Strong knowledge and understanding of consumer/Customer data, research & project tracking.

• Successful prior experience in developing and executing shopper marketing programs, managing agencies, and managing budgets.

• Successful management and prioritization of multiple projects & initiatives of varying complexity.

• Strong communication and interpersonal skills to function effectively as a leader and work collaboratively in a team environment.

• Ability to communicate and influence at various levels of organization.

• Experience managing and leading within a matrix organization.

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.