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Senior Manager Demand Generation DM+C and Axe - Deos PC Canada

Job ID:
R-81356
Category:
Marketing
Location:
Toronto, Ontario
Date posted:
05/29/2025
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ABOUT UNILEVER

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our collaborative, and flexible working environment. Our organizational ambition centres around creating workplaces that foster equity, diversity, inclusion and belonging across all aspects of our business. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.


Position Summary

As the Sr Brand Manager for AXE Personal Care & Dove Men+Care, you will report to the Deodorants category lead, and be instrumental in in leading the growth of the #1 Men’s personal care manufacturer in Canada, helping guys look, smell and feel great. You will also manage our partnership with Canada’s NBA team - the Toronto Raptors!

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are  passionate about creating brilliant marketing that drives culture at scale, then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

  • The delivery of the AXE Personal Care + DMC Deos Canada P&L (top and bottom line target delivery), including BMI management
  • The development and execution of digital-first Brand Marketing Plans with highly engaging content and leveraging data to drive relevance among specific audience segments  
  • All local marketing / operations responsibilities, incl. but not limited to S&OP, IAT mgmt., Customer Presentations & Engagements, etc.
  • Shaping and ensuring the timely delivery of the 12 Quarter Activity Roadmap for the brands in Canada, in partnership with the North America brand team
  • Management and coaching of an Associate Brand Manager and an Assistant Brand Manager reporting directly to him/her
  • Responsible for maximizing partnership with NBA + MLSE (Toronto Raptors), to step-change growth for Men’s Personal Care portfolio

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

  • < Experience (+/- 8yrs) in the Marketing function, with a good balance between mix development AND local marketing/operations
  • Knowledge developing and executing Brand Marketing Plans across channels, with a special focus on Digital and Data Driven Marketing
  • Strong Strategic Influence and resilience to align and manage key stakeholders
  • Ability to prioritize opportunities, workplans and his/her own time
  • Ability to switch from a short-term / operations / execution mindset to a more long-term / strategic mindset
  • Strong Team leadership skills both with direct reports AND with local, regional & global cross-functional teams
  • Strong team development / coaching skills
  • Previous experience in Beauty Personal Care Canada is a plus

Leadership

  • You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.
  • You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

  • Critical SOL (Standards of Leadership) Behaviors
    • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.
    • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.
    • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.
    • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
    • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.
    • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

What We Can Offer You

Unilever at a Glance | Working at Unilever | Powering our Purpose | Planet & Society | Unilever’s Brands | Unilever on LinkedIn | Strategy | Unilever | Diversity, Equity & Inclusion | Careers at Unilever |  Benefits, Learning, & Wellbeing | Latest News About Unilever

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Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.

Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés. Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise. Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.

Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.

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