In Home & Multipacks Ice Cream Manager

Scope:Mexico, Full-time, Permanent

Reports to: IC Marketing Director

Location: Tultitlán

Terms & Conditions: Full-time position; relocation expenses are not covered.

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream employees and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

JOB PURPOSE:
This position sits within the Ice Cream Mexico team, focusing on developing and executing growth strategies for the In-Home segment. The successful candidate will lead portfolio and innovation efforts, refining brand propositions and refreshing communication strategies to strengthen consumer engagement. Collaboration across key functions will ensure seamless execution, aligning with business objectives to drive market expansion and strong revenue growth.

KEY RESPONSIBILITIES:

• Development of a growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities.

• Develop and execute the marketing plan, including business and communication strategies, to strengthen brand positioning and market penetration.

• Rigorously lead the communication agenda with meaningful, impactful, and disruptive communications for all the brands and brand-say and do.

• Responsible for development and/or localization of media assets cooperating with external agencies and Digital Marketing Media & Commerce team.

• Exhibit strong leadership with the ability to drive autonomous decision-making and push for discontinuous growth in the category.

• Develop plans to strengthen the position of our portfolio in the market to gain market share and improve penetration of core and develop the market.

• On-going market understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer behaviors); to develop ideas into marketing strategy. Uncover root issues and opportunities across the 6Ps via leading brand and category audits.

• Actively contributes to Business Teamwork: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.

• Manage the cross functional teams and key stakeholders including, R&D, Procurement, Legal, Demand Planning, Trade Marketing, Finance, DMC and agencies.

• Closely monitor the market for the competition and act rapidly with full agility to keep strengthening market share.

• Brings an iterative, ‘test and learn’ approach to brand innovation and an understanding of agile ways of working towards market activation.

• Management of Marketing (BMI) Budget within agreed targets (responsibility to keep proper balance of total budget ATL, BTL).

• Provides for S&OP input for Business Team results (according to the S&OP procedure)

• Full Responsibility of P&L

• Optimize portfolio assortment to maximize value while reducing overall portfolio complexity.

• Continuous improvement of profitability and product superiority

WHAT YOU NEED TO SUCCEED:  

· Deep understanding and usage of marketing tools.

· Be a good team worker demonstrating loyalty and commitment to the organization and team members.

· Creative and strategic thinker who generates powerful insights and breakthrough ideas.

· Clear and concise written and spoken communication skills.

· Ability to present written information in a structured and balanced way appropriate to the needs of the reader.

· Skill in completing multiple tasks and projects in parallel.

· Substantial organizational and analytical skills, ability to pay attention to details. Ability to transform data into action.

· Strong strategic and influencing skills, be comfortable working with senior stakeholders.

· Potential to understand all aspects of business management,

· Self-driven, independent & pro-active person with high self-motivation

· Fluency in English (verbal and written)

SKILLS:

· Ability to guide, lead and develop teams through change and ambiguity.

· An intuition for consumer insights, understanding consumers, and bringing the consumer voice into the work.

· Positive, assertive yet empathetic leadership, with exceptional ‘soft skills to enable delivery through high degrees of collaboration and partnership, among multifunctional teams and agencies.

· Extremely high commitment to working with many & different projects, learning fast & delivering quickly.

· Business mind-set and thorough knowledge of consumer needs are required.

EXPERIENCES & QUALIFICATIONS:

· At least 7 years’ experience in marketing for Consumer Goods Companies (Snacking is a plus)

· At least 4 years’ experience in managing brands.

· Experience in leading cross-functional teams, navigating through complexity with speed & agility.

LEADERSHIP: 

• Inspire people to deliver our purpose, demonstrate passion for the business.
• Manage and develop the team.
• Work with global/regional teams
• Lead / build highly effective and motivated teams (internal/cross-functional & external team members i.e. agencies)

WHAT YOU CAN EXPECT:

• A unique mix of global scale & start-up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up. ​

• Career without limits—42 markets, international opportunities, and fast tracked growth. ​

• A performance-driven culture—Freedom to act, disrupt and grow – your success is measured by impact.​

• A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.

As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.

Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. 

For the recruitment of this position, we would like to emphasize that local conditions apply to the position

ARE YOU EXCITED TO CRAFT THE ICE CREAM FUTURE?

To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  

Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.