NALI Assistant Media Manager

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

JOB PURPOSE

A successful Media Planning & Activation Manager balances logic and creativity, operations and strategy. The manager should appreciate both strategic/creative tasks and daily operations. This role involves handling multiple stakeholders and managing priorities and schedules.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Drive Best in class Holistic Media Planning and execution

• Lead and coordinate and deliver best in class holistic media plans (offline and online) for the BU that fully leverage data and insights to target media effectively, that are accountable for building brand power.
• Responsible for driving Social First Media execution via the Media agency ensuring that we have the right Social Rich Media channels to drive the Many : Many Social First adverting Strategy.
• Work with the Performance marketing / retailer media experts to drive optimisations both on and off the retailer.

Drive efficiencies through rigour and relationships

• Engage directly with external media owners to deliver the very best value for Unilever across all levers – price (annual deals, budget complexities, sponsorship deals), innovation, and best practice.
• Lead the external media agenda and will include relationships throughout the industry both with traditional media players e.g.
• Lead the ‘One Unilever’ country activities, including investment across Business Units within that country to negotiate best commercial rates and JBPs with Media Owners/Vendors.
• Management of media agencies with core elements of media trading and contractual delivery, third-party audits, and management of resource and capability review.

Drive best practice and thought leadership

• Dock into various cross functional disciplines (CRM/PRM, Technology/Uni-Ops, and CMI (Consumer and Market Insights). Land core cross functional capabilities and best practice locally.
• Drive Media and digital media innovation – pioneering the future of media and data driven marketing through a continuous test, learn and scale approach. Areas will include TV
• Designs regional BU media plan and allocate budgets for holistic plans that covers all media and all platforms including retailer media.
• Manages media activation based on marketing plan/ activity calendar incl. mobilising/coordinating digital hub channel specialists to deploy locally.
• Collaborates with CD / dComm teams to ensure the full end-to-end plan works on and offline with key customers.
• Work with the agencies / external partners to bring to media plan execution to life.
• Maximise efficiencies via value extractions with external partners / agencies for BU /market.

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

• Degree holders in Marketing and/or Digital related disciplines preferred.
• Relevant experience in digital, media, or marketing.
• 3-5 years of experience in FMCG/Media Agency background desired.
• Advanced understanding of the media and brand communication landscape.
• Experience in holistic brand communication management at a large brand, or cross-brand leadership at an agency.
• Experience in managing advertising/media budgets.
• Experience in analysing and optimizing digital media reports
• Experience in driving change and embedding innovation within a business.
• Experience in managing complex stakeholders across matrixed organizations.
• Experience in data-driven marketing and performance/e-commerce.
• Exposure to disciplines such as CRM, Mar-Tech, and Ad-Tech platform management.

Additional Desirable Experience

• Interest in media, digital and tech innovations are desirable
• Building Talent & Teams
• Deep Brand and Consumer Understanding
• Media and Digital Capability

Skills

• Strong technical understanding of Media Strategy, Planning and Buying processes (Traditional Media specifically, Digital Media planning and execution experience is an advantage)
• Digital Media and Marketing understanding and Capability
• Media Value Chain Management
• Budget-setting and management (including ‘trade-offs’; ‘sacrifices’ and consequence analysis and ‘alternatives-design’)
• Deep Brand and Consumer understanding
• Data interpretation leading to actionable insights
• People Management (internal and external)
• Stakeholder management and consultation (internal/external and at all levels)
• Collaboration skills that support multi-stakeholder projects.
• A forward-thinking approach to drive innovation into media and data strategies and plans.
• Problem-solving mindset, with the ability to work flexibly and adapt to changing media and market conditions.
• Strong analytical skills to define, interpret, and respond to data insights.
• Excellent communication skills to align stakeholders and embed best practices.
• Agile and resilient to extreme pressure
• Data Interpretation leading to insights

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.