Unilever International Brand Coordinator LATAM

Unilever International Brand Coordinator LATAM

Function: Marketing
Scope: Mexico, Brazil & River Plate
Location: Mexico,Bosques

Terms & Conditions: Full-time role, hybrid working model

Role Purpose

At Unilever International, we are looking for a Brand Coordinator LATAM to help drive the execution of marketing strategies across our brands in the region.

This role is ideal for marketers with a strong foundation who are motivated to grow in brand building, innovation, integrated campaigns and digital marketing, while working in a fast-paced, regional and collaborative environment. Includes all PAs, EAs, Budget only assistants, and those processing marketing administration only (not involved in running marketing projects).

Key Accountabilities & Impact:

• Own the execution of brand strategies across multiple LATAM markets.

• Lead key marketing initiatives including campaigns, launches and integrated plans.

• Influence commercial outcomes through strong marketing delivery.

• Act as the brand point of contact for agencies, local teams and internal stakeholders.

Key Responsibilities:

Brand Strategy & Execution

• Execute brand strategy and marketing plans for the assigned markets.

• Localise global platforms and campaigns, ensuring brand consistency and local relevance.

• Set brand priorities by market, aligned with business objectives.

• Act as brand owner for key initiatives within the portfolio.

Consumer & Performance Insights

• Support the analysis of consumer insights, market data and campaign performance.

• Contribute to performance reporting and tracking of core marketing KPIs.

• Identify learnings and opportunities to optimise future plans.

Innovation & Launches

• Lead product launches and innovations from planning to in-market execution.

• Co-create value propositions, key messages and communication plans with agencies.

• Ensure excellence in execution across all touchpoints (ATL, digital, e-commerce, trade).

Integrated & Digital Marketing

• Deliver integrated marketing campaigns across ATL, digital, social and e-commerce.

• Lead digital activations including content, influencers and brand partnerships.

• Manage marketing investments with a focus on impact, efficiency and performance.

Agency & Cross-Functional Collaboration

• Manage day-to-day collaboration with creative, digital and media agencies.

• Ensure timely delivery of materials and alignment on timelines.

• Work closely with cross-functional teams (Sales, Trade Marketing, Supply Chain).

Basic Financial Management

• Track and manage the marketing budget for assigned brands.

• Ensure accurate spend control and basic ROI tracking.

• Support the development of business cases and investment assessments.

Required Qualifications:

Experience

• 4–6 years of experience in Marketing or Brand Management.

• Proven experience delivering campaigns, launches and brand initiatives.

• Experience in FMCG or fast-moving consumer categories is a strong advantage.

• Comfortable working with agencies and multiple stakeholders.

• Advanced, fluent English.

Skills

• Strong understanding of the marketing mix and digital marketing.

• Project leadership and decision-making capability.

• Analytical mindset with a results-oriented approach.

• Strong communication and influencing skills.