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Personal Care Key Account Manager

Ho Chi Minh, Vietnam

Professional seated at a conference table with laptops and a presentation screen in a modern office setting
Job ID:
R-1177880
Date posted:
03/20/2026
Job Type:
Full time
Job Category:
Customer Development

Job Details

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JOB PURPOSE:

Modern Trade is a strategic department in Customer Development function. We ensure that Customer plans fit with channel/customer and shoppers’ needs in order to maximize benefit for Unilever and our customers.

The Key Account Manager develops and executes joint business plan with assigned customers. He/she is responsible for the achievement of turn over target, the P&L of the assigned categories and the engagement of Unilever cross-functions with such customer group.

JOB DESCRIPTIONS:

Customer Strategy and Business Plan

• Manage the customer P&L for the customer and by categories, counterparts and budget planning.

• Develop relationship with customers.

• Work out a joint customer business plan for his/her respective customer. Lead and execute Joint Business Planning according to the global standards together with the customer.

• Work out a Target Group Management strategic plan for existing businesses.

• Develop and execute a market development plan for Target Groups other than big traders in close collaboration with Customer Marketing.

• Develop, implement and execute a Cell Approach plan in close collaboration with the customer, Category managers and BUD’s.

• Develop and implement a promotional plan with clear roles and objectives of how to drive promotional sales in C&C linked to OPSO program.

• Works in close collaboration with CSP Managers for the category input, and with customer marketing for the customer/channel plan.

• Develop in-store communication activation for channel/customer initiatives.

• Generate insights for the assigned customer/channels (store layout, traffic).

• In charge of in-store extra visibility/highlight display, not execution.

• Develop and guides implementation of customer events.

• Provide clear objectives and deliverables for the field team, under responsibility of Field Operation Team.

• Implement Customer audit.

Negotiation

• Close the deal with the Customer by negotiating the trade terms, trade funding, and counterparts according to the UL strategy on his/her customers.

• Manage overall levels of Customer investments for his/her customers.

• Monitor Customer Performance by tracking customer contribution and market share for major categories.

Play active ambassador role

• Act as active ambassador of Unilever at the customer and of the customer at Unilever.

• Participate actively to the account managers meetings, looking at the best solution for the business even if not in line for his/her customer.

JOB REQUIREMENTS:

  • Minimum 08 years of experience in Customer Development, Account Management, Customer Marketing, Trade Category Management, or Field Sales.
  • Experience in both customer‑facing roles and brand‑building functions is highly desirable.
  • Strong commercial acumen with proven experience managing P&L and customer negotiations.
  • Excellent stakeholder management and relationship‑building skills.
  • Strong analytical and problem‑solving capability, with the ability to translate insights into actionable plans.
  • Ability to work cross‑functionally in a fast‑paced, matrix environment.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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