Global Marketing Services North America Lead

ABOUT UNILEVER:

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, approximately 3.5bn households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

About Global Marketing Services (GMS):
Global Marketing Services (GMS) is at the heart of Unilever’s ambition to become a true engine for demand generation. Our team partners with brand and business teams worldwide to orchestrate and enable the key value streams that drive future growth. GMS acts as the integrator—breaking down silos and connecting the dots across marketing, sales, and commercial operations to deliver operational excellence, speed, and consistency at scale.

We focus on two critical value streams that underpin demand creation:

• Innovation to Market (I2M): Accelerating the journey from idea to shelf by integrating R&D, marketing, and supply chain, ensuring innovations are delivered with impact and speed.
• Engage to Convert (E2C): Powering the ongoing conversations with consumers and customers, turning brand desire into real demand through seamless, data-driven journeys that maximize engagement and convert interest into action. Integrating our marketing and sales teams.

By orchestrating these value streams, GMS enables Unilever’s frontline teams to focus on breakthrough work—creating, connecting, and converting demand at the speed of culture. Our role is to provide the backbone for these processes, integrating technology, data, and operational support so our teams can deliver impact, not just activity.

JOB PURPOSE
This role for Global Marketing Services in North America is responsible for two critical and interconnected areas:
Leading Hub Operations for GMS Service Delivery in North America:

• You will lead a team that governs the performance and relationships behind GMS Operations in North America, with a focus on the hub operations that support the delivery of key GMS services. These services include:
• Artwork Excellence
• Consumer Engagement Centres (CEC)
• Innovation Project Management Office (PMO)
• Asset Management
• Product Data Management (PDM)

You will be accountable for driving operational excellence, transformation, and innovation across all GMS hub operations in North America, continuously improving processes, building strong partnerships with third party providers, and delivering measurable business outcomes.

Leading Engage to Convert (E2C) Proof of Concepts:
You will also lead the design, delivery, and scaling of proof of concepts across the Engage to Convert value stream. This involves:

• Integrating marketing and sales to deliver seamless, data-driven consumer and customer journeys that turn brand desire into demand.
• Designing and validating innovative pilots and proof of concepts, ensuring robust performance metrics and actionable insights.
• Shaping and testing scalable models for demand generation, helping define the future capability of GMS in North America.
• Championing the adoption of automation and AI technologies to optimize marketing and sales processes, enhance operational efficiency, and unlock new growth opportunities.
• This dual focus ensures the role delivers both operational excellence in supporting current GMS activities and strategic leadership in shaping future capabilities to support Unilever’s growth agenda in North America.

Key Accountabilities

• Lead and govern the performance and relationships behind GMS Operations in North America, focusing on hub operations that support the delivery of key GMS services.
• Manage commercial and contractual relationships with partners, ensuring operational excellence and continuous improvement.
• Oversee performance metrics and scorecards across user experience, cost, cash, and turnover.
• Ensure rigorous adherence to control frameworks and support in-market teams with dispute resolution and performance issues.
• Lead a North America Performance Delivery Team, fostering a high-performance culture.
• Drive the E2C agenda, integrating marketing and sales to deliver seamless, data-driven consumer and customer journeys.
• Design, deliver, and validate proof of concepts, ensuring robust performance metrics and actionable insights.
• Shape and test scalable models for demand generation, defining the future capability of GMS in North America.
• Champion the adoption of automation and AI technologies to optimise marketing and sales processes.
• Collaborate with global and local stakeholders to ensure alignment and successful delivery of E2C objectives.
• Be an active member of the GMS leadership team, contributing to and learning from wider GMS objectives and workstreams.
• Build and nurture strong relationships with senior stakeholders across marketing, sales, technology, and external partners.

Skills & Competencies

• Deep marketing and or sales expertise and a passion for driving demand generation
• Proven ability to lead cross-functional teams and deliver complex projects
• Passion for high performance to inspire the energy needed to win and grow
• High standards and accountability for self and others (peers, leaders and external stakeholders)
• An integrator who invests in teamwork and collaboration to drive better results especially breaking down silo’d ways of working
• Ability to build and manage strong relationships at all levels
• Talent catalyst with the ability to build, lead, and develop strong teams
• Strong communicator with excellent presentation and influencing skills

Key Experiences & Qualifications:
Must Have

• Significant experience in marketing and/or sales, with a track record of driving transformation.
• E2E function agnostic integrator (non silo mentality)
• Demonstrable Agile mindset and capabilities
• Experience leading proof of concept initiatives and scaling successful pilots
• Strong business acumen and customer-centric mindset

Desirable

• Demonstrated expertise in automation and AI applications within marketing and/or sales.
• Leadership experience in a global or multi-market context
• Successful history of Business Partnering within or to a Country/Function.
• Complex project management experience
• Experience of developing business cases and/ or Experience of managing financial and business process controls

Key Interfaces:

• Senior Marketing and Sales Leaders within N America
• Unilever’s Leadership Executives
• Global Business Services Leadership Team
• Global Marketing Services Leadership Team
• GMS Performance Delivery Leaders across the world
• Technology, Procurement, IT, HR, and Finance Business Partners
• External partners and solution providers

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