Global Innovation ABM, Dove Hair MET
Istanbul, Turkey
- Job ID:
- R-1181117
- Date posted:
- 05/20/2026
- Job Type:
- Full time
- Job Category:
- Marketing
Job Details
JOB PURPOSE
This role existstotranslate global Dove strategies into impactful, locally relevant growth initiatives across MET, adapting global mixes to meet diverse market needs while building strong, consumer-centric brand communication.
You will play a key role in shaping and landing region-specific campaigns,adaptingor developing communication that resonates culturally and delivers against brand equity and businessobjectives.
You will be part of the global Dove team, while workinghand-in-handwith local market teams, owning projects across multiple geographies and ensuring strong alignment between global strategy and local execution.
As part of Dove — one of Unilever’s largest and most iconic brands, with a strong global footprint and a purpose-driven positioning in beauty — you will contribute to growing a brand that reaches millions of consumers every day and leads the conversation on real beauty and inclusivity.You’llbe part of a team that believes in doing work that matters — for people and the planet.
Because here, wedon’tjusthire forjobs. We invite you to be part of something bigger.
KEY RESPONSIBILITIES
Adapt global Dove strategies and mixes to deliver locally relevant growth across MET markets
Develop and land region-specific communication, ensuring cultural relevance and strong brand impact
Partner closely with local teams to drive execution across multiple geographies
Own end-to-end delivery of brand projects, ensuring quality,speedand alignment with global direction
Translate consumer and market insights into actionable initiatives and communication opportunities
Lead agency partners to deliver high-quality, on-brand creative output
Build integrated, consumer-centric communication across touchpoints (ATL & BTL)
Manage cross-functional collaboration to deliver holistic brand solutions
Drive strong ownership of timelines,stakeholdersand project delivery
Proactivelyidentifyopportunities to improve impact and ways of working
REQUIREDQUALIFICATIONS
Minimum2+ years of experience in innovation, brandmarketingor communications in FMCGwith strong understanding of strategy development and mix crafting
Strong problem-solving mindset, with the ability toidentifyissues, propose solutions and move quickly into action
Proven ability tooperateindependently witha strong senseof ownership, proactively driving solutions and progress without the need for close supervision
Demonstrated capability tonavigate and influence senior stakeholders, building alignment andmakingdecisions in complex environments
High levelof agility and adaptability, with the ability to manage multiple priorities in a fast-paced, multi-market environment
Strong interpersonal and collaboration skills; atrusted partner who builds positive relationships and works effectively across diverse teams
Excellent communication skills, with the ability to clearly articulate ideas and influence both internal and external stakeholders
PREFERRED QUALIFICATIONS
Experience working across multiple markets or in regional/global roles
Background in beauty, personalcareor purpose-driven brands
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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