Assistant CSP Manager - Foods

JOB TITLE: Assistant CSP Manager - Foods

FUNCTION: Customer Strategy & Planning

ABOUT UNILEVER

Be part of the world’s most successful, purpose-led business. Work with brands that are well- loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life- giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

PURPOSE OF THE ROLE

A critical role focused on representing the voice of Customer Business Development (CBD) across the organization, provide key integration touchpoints around commercial planning and governance and driving the category and channel strategy and associated pricing and promo policies and build brands’ equity. You will lead the development and deployment of a channel strategy for New Brands and drive profitable growth. By working cross functionally, you will deliver the trade category toolkit, which outlines a 6 P strategy for each brand.

KEY RESPONSIBILITIES

Deliver category strategy and sales target

• Provide a detailed analysis on actual sales vs forecast result and propose the rolling channel or chain action plans to the management.

• Deliver National Category Building Plan and trade review cum promotion evaluation with respective customer.

• Work jointly with brand managers to assess category opportunities and analyze competitor and channel behaviors for annual plan, forecast and identify areas of opportunity.

• Plan, execute and evaluate options jointly with Key Accounts for tailor made promotion to enhance retailers' commitment and integrating promotion plans with marketing plans.

• Costing, pricing, forecasting, drafting of trade letters and premium sourcing with Brand/Key Account Managers.

• Communicate with the sales team on any marketing/trade marketing initiatives to ensure smooth operation during implementation.

• Prepares, analyses and presents category review.

• Co-lead the category management project and implement thematic promotions and space/category management projects.

• Work together with team members on POSM development and implementation.

• Work jointly with brand team to generate actionable deliverables and differentiate visibility triggers through integrating research shopper insights.

Manage Channel and Shopper Insights

• Collating best practice in the region that translates shopper insights into actions.

• Conduct a periodic survey on distribution, placement, pricing and competitors' activities via monthly store check or retail audit.

• Collate research on shoppers' habit studies to provide insights for our various channel implementations to influence location, space, communication and promotions at Point of Purchase.

Supply Chain Management

• Responsible for launch volume projection for NPD products.

• Joint responsible with supply chain to deliver Forecast Accuracy and Slow-Moving Obsolete Stocks KPI.

Commercial Management

• Track and maintain channel investments and P&L as well as ensuring investments (non- contractual) remain within plan.

• Measure and review category performance by channel.

• Support customer/category specific category management projects.

Net Revenue Management

• Responsible to drive Net Revenue Strategy Revenue realization and to improve capability for Net Revenue Maximization, including the acquisition and processing of appropriate data, performance monitoring and reviewing, with constant improvement.

• Build Pack-Price strategy recommendations. Performs price analysis - elasticity by brand/pack/channel, competitive positioning, and internal profitability status, to draw up detailed Brand pricing actions per channel per portfolio.

• Track Category Pack Price (PPP) by channel, to perform pack size profitability/positioning (at sales channel level, to overlay on Brand strategies)

• Perform analysis to review historical promotional activities to draw up guidelines and recommend allocation of trade promotion budget by channel and category.

ESSENTIAL EXPERIENCE/SKILL/KNOWLEDGE

• Bachelor's Degree.

• 2-4 years relevant working experience in Customer Strategy & Planning, Trade Marketing in the FMCG industry.

• Experience in relevant field sales or trade marketing (spaceman) experience.

DESIRABLE EXPERIENCE/SKILL/KNOWLEDGE

• Demonstrated knowledge of the market brands, products and customers.

• Strong influencing skills for both peers and stakeholders to represent CBD needs.

• Proven accountability and able to focus and drive critical topics and empower others

• Proven skills in collaboration.

• Demonstrated self-starter with the ability to deliver results in a lean, agile organization.

• Able to synthesize various data inputs to shape strategy and executable actions.

• Strong data analytical skills, strategic thinking. Able to synthesize various data inputs to shape strategy and executable actions.

• Proven work experience in external market data tools such as Nielsen Answers, Mailer Track and Kantar Panel.

• Demonstrated analytical and conceptual problem-solving ability; excellent oral and written communication skills, including presentation skills.

ARE YOU INTERESTED?

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted. 

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.