Assistant Brand Manager Hellmann’s – Brand Engagement, New Platforms

South Holland, Netherlands

Professional seated at a conference table with laptops and a presentation screen in a modern office setting

Job ID:: R-1175792
Date posted:: 03/10/2026
Job Type:: Full time
Job Category:: Marketing

Note: Deadline for applying is 23.59 the day before the Job Posting End Date.

UNILEVER IS HIRING Assistant Brand Manager Hellmann’s – Brand Engagement, New Platforms

Brand:Hellmann’s
Function:Marketing
Scope:Global
Location:Rotterdam Hofplein 19, Netherlands

Full-time

Travel required:5%

Local conditions apply

The role will be closed once the best match is found even before the posting end date

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.

About Hellmann’s

Hellmann’s is the world’s number one mayonnaise brand, with a heritage of over 100 years. Known for great taste and quality, Hellmann’s helps people enjoy simple meals every day.

As part of Unilever, Hellmann’s is on a journey to build stronger consumer desire and relevance at scale. We are evolving into asocialfirst, culturally connected brand, expanding how we engage with consumers — not only through our products, but through culture, communities and everyday moments. Creativity, innovation and collaboration sit at the heart of how we grow our brands and our people.

The Role

TheAssistant Brand Manager – Brand Engagement, New Platformsplays a key role in supporting how Hellmann’s shows up across emerging platforms, innovations and global brand initiatives.

With a strong focus onyounger audiences, including Gen Z, this role supports how the brand connects with consumers through social platforms, creators, communities and cultural moments. You will help bring brand strategy to life through asocialfirst, platformappropriate approach, contributing to content and ideas that are engaging, relevant and designed to travel across markets.

Working closely with global teams, agencies and local markets, you will support the development ofscalable, modular content systemsthat balance global consistency with local relevance.

Key Responsibilities

New Platforms& innovations

Support the development and activation of new platforms and globalinnovations, translating brand strategy into socialfirst ideas

Identify opportunities for Hellmann’s to engage with consumers acrosssocialplatforms and cultural spaces

Contribute to learning, experimentation and the scaling of best practices across global and priority markets

SocialFirst Brand Engagement

Support a socialfirst mindset across brand engagement activities

Help deliver content across:

Brandled storytelling, ensuring clear and consistent brand expression

Creator and communityled storytelling, supporting authenticity and cultural relevance

Contribute to ensuring Hellmann’s remains relevant, engaging and appealing to younger audiences

Modular Asset Creation & Scaling

Support the creation of modular asset systems that can be adapted across platforms, formats and markets

Contribute to content that enables speed, scale and effectiveness across markets

Work with agencies and creators to ensure assets are fit for platform and ready for market use

CrossFunctional & Market Collaboration

Collaborate with Brand Engagement, Portfolio, Consumer & Market Insights (CMI) and Data & Media teams

Work with key markets to support execution, adaptation and local activation

What Success Looks Like

Effective socialfirst activation of new platforms andglobal innovations

Modular assets successfully adopted and used by key markets

Increased impact of creator and communityled content

Strong engagement and participation from younger audiences

A clear contribution to building a modern, relevant and desiredriving global brand

Key Skills & Experience

Experience in brand communications, social media or brand engagement

Strong understanding of social platforms, emerging trends and creator culture

Experience working with creators or influencers

Familiarity with modular content creation and scalable asset systems

Comfortable working in a crossfunctional, global environment

Curious, proactive and motivated by learning, experimentation and innovation

Why This Role

This role offers the opportunity to develop your brand and marketing capabilities while contributing to the growth of a leading global brand. You will work in a collaborative, international environment, gaining exposure to new platforms, creative development and global brand building — while growing your career within Unilever.

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

Attractive total remuneration package: excellent company pension, bonus, share scheme.
Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.
Plenty of company-paid holidays to further ensure your work-life balance is maintained.
We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.
Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate. For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.
Informal culture and being the first one trying our new products.
My Fitness Plan (reduction on your Fitness Subscription).
Homework allowance
Company laptop and mobile phone
Green Mobility Policy.

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter. Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Looking forward to meeting you!

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against.

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.

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