Trade Marketeer UFS-NL

Note: Deadline for applying is 23.59 the day before the Job Posting End Date.

Unilever is hiring for Trade Marketeer UFS NL

Location: Hofplein, Rotterdam
Full-time
Local conditions apply

The role will be closed once the best match is found even before the posting end date

For the recruitment of this position, we would like to emphasize that local conditions apply to the position and for this vacancy in principle we will first consider candidates based in the Netherlands. If you are based outside of the Netherlands and you are interested to apply, please feel free to do so but we can only take your application on if a decision is made to also recruit outside of the Netherlands.

About Unilever Food Solutions:

Unilever Food Solutions is the 2nd largest Business Unit of Unilever, is one of the 3 Power brands of the Foods Business Group, and a global market leader in Food Service. We are an independent Global Business Unit that operates in over 76 countries, and employs ~4000 employees. We have a unique B2B business model focused on serving chefs and our purpose is to free them to love what they do.

We at UFS have a bold and clear ambition and strategy in place for 2030 with a bold ambition on turnover and profitability, by being the best solution provider to our growing operator base. We plan to do this via a product first focus on superiority, by becoming the leader in AI powered Customer experience and by nurturing a Winning culture. We have had a history of delivering with excellence and resilient performance in the past few years. We also strive to stay 3 steps ahead in the industry. For example, our Future Menus Report identifies emerging culinary trends, making us a trendsetter for inspiring innovative solutions for chefs worldwide.

We have a culture of caring deeply not just for our business but also for our people. We foster an entrepreneurial culture built on speed, simplicity, trust, and a deep hunger to grow. Our people thrive on their roles being empowered and end to end - across all functions. We also invest heavily in building future skills and leaders. Our People agenda of Accelerate-Grow-Thrive consistently helps us lead in employee engagement, with scores exceeding Unilever scores across all dimensions and being one of the most engaged teams at Unilever.

Here, you will continuously learn, unlearn, and relearn, challenging yourself to accelerate your development in an end-to-end business and in end-to-end roles.If you're dreaming of contributing to Unilever’s 2nd largest Business unit, a fast-growing business, where you're empowered so you can play to win and thrive as part of One Team with One Goal, then come and join us!

About this job:

As a Trade Marketeer, you will be the expert in marketing collaborations with trade partners. You will be closely collaborating with these trade partners to create effective omnichannel marketing campaigns using their touchpoints, maximizing sales conversion while prioritizing digital touchpoints. In addition, you will help to drive the eCommerce strategy to ensure maximum exposure and conversion of the UFS portfolio across channels. You will also be assisting in category management for both internal and external stakeholders, by reviewing our different product categories based on data and operator insights.

Main accountability of the job:

• You collaborate closely with our trade partners to understand their needs and maximize strategic growth opportunities for UFS.

• You will have full end-to-end marketing responsibilities for some selected wholesalers.

• Craft relevant, need-based marketing campaigns by identifying growth opportunities through data and insights, beneficial to both UFS and its Trade Partners.

• You will work, together with your trade marketing manager, and an intern that supports you with all campaign executions.

• Plan, execute and optimize customer journeys by identifying the most effective (on and offline) touchpoints at trade partners driving maximum conversion.

• Convince partners to commit to performance-based marketing using data for both input and output. Major improvements can be made in marketing performance management.

• Execute the eCommerce strategy and operations through Perfect Store Online and an increased emphasis on availability and findability on 3rd party platforms.

• Defines eCommerce content needs and implements content warehousing and flows to 3rd party web shops and others compatible with industry standards.

• You are the go-to person for category management execution: you use available resources and data to create category reviews.

• Empower both internal and external customers with relevant category information, to allow us to win with Trade Partners and end users.

Main business partnering of the job:

Ensures KPIs for the operator groups are met and participate in idea generation and execution through multidisciplinary team. Key interfaces are amongst others:

• Trade Partners & Trade Partner marketing & sales Teams

• Marketing – lead, operator, Digital / Automation and Portfolio

• Account managers

• Unilever Operations (Masterdata)

ALL ABOUT YOU

• You have 5+ years of experience in category management, eCommerce, sales or trade marketing.

• You love partnering with trade (our clients) to build value propositions and campaigns that create growth and value to their business, whilst simultaneously driving reach and penetration for UFS.

• You have a good understanding of different shopping missions, operator lifecycle, buying journeys, local RTM channel landscapes and understanding of their touchpoints.

• You have experience in generating insights with 3rd party transactional and behavioural data.

• You have a natural eagerness to truly understand the pains and gains of your target audience. Understand how they think and act, focusing on Trade Partners primarily.

• You have a good understanding of 7 Omnichannel Assets (7OA) and why it is important and can improve Perfect Store online scores with better 7OA implementation.

• You have excellent project management planning skills.

• Ability to properly analyse the results of campaigns and optimize them accordingly.

• Fluency in Dutch (MANDATORY)

• Experience in Food Service/OOH Food (MANDATORY)

• Desirable; passion for food

WHAT IS IN IT FOR YOU?

Unilever is the place where you can be yourself and bring your purpose to life with the work that you do – creating a better business and a better world. We offer an exciting & dynamic work environment where you can make things happen. Furthermore, we offer some great reward and benefits!

• Attractive total remuneration package: excellent company pension, bonus, share scheme.

• Flexible cross-disciplinary career opportunities and a wealth of training opportunities & wellbeing resources whenever and wherever.

• Plenty of company-paid holidays to further ensure your work-life balance is maintained.

• We encourage an inclusive culture, which comes to life with interchangeable public holidays, paid paternity leave of 6 weeks and our transgender policy.

• Under the Hybrid Working principles, you will be expected to spend a minimum of 40%-60% in the office or at customers, suppliers or partners to connect and collaborate.  For the time you work from home, we will ensure you are well equipped. When you are at the office, you can enjoy our tasty canteen with prepped food and own products.

• Informal culture and being the first one trying our new products. 

• My Fitness Plan (reduction on your Fitness Subscription).

• Homework allowance

• Company laptop and mobile phone

• Green Mobility Policy.   

EXCITED?

Join Unilever and our team! To apply, you must do so online. Please do not forget to upload your CV and a motivation letter.  Your application will be reviewed against our requirements, and we will be in touch shortly after the closing date to provide you with an update on the status of your application.

Looking forward to meeting you! 

Please note this is a Direct Search led by Unilever. Applications from agencies will not be accepted, nor will fees be paid for unsolicited CVs.

Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, parenthood, pregnancy or any other basis protected by applicable law, and will not be discriminated against. 

By highlighting the gender diversity at the workplace, Unilever encourages women equally men to apply. If you look for a job after a long career break or after any type of leave, do not hesitate to apply.

Please save a copy of this vacancy for personal use as it will disappear from the website after closing of the role.