NU & HC Category Strategy & Insights Specialist

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world. 

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

CATEGORY/FUNCTION INTRODUCTION

 This position combines the best of strategic influence and shopper marketing. you’ll lead the development of category growth strategy and management, shopper marketing activities, define PICOS of category online and offline, utilizing data insights and customer-centric tools to meet critical KPIs (growth, profitability, market share) at the customer and channel level. If you thrive in a high-energy, performance-driven environment, enjoy fostering cross-functional partnerships, and are motivated by delivering results, this role is your platform to make a measurable impact.

JOB PURPOSE

The category growth strategy and shopper marketing specialist will ensure category and channel plans are well defined and adapted to meet customer needs. This involves accountability to ensure platform / category verticals objectives are delivered via channel & customer growth strategies & supported by holistic trade investment. You will ensure our category growth strategy is reflected in all customer and market plans, directly impacting the shopper experience – working closely with platform marketing & CSP & delivering via CBD teams.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

Category Growth Strategies

Localize (Develop and deploy) CGS at channel and customer level,

Category Growth Management

Align and quantify CVDs to high value shoppers (on & off-line)

Deliver Insight driven Shelf/e-shelf design

Own Objective Assortment Optimization & Space Planning (NRM Lever 2&3)

Innovation

Alignment upfront to CGS

Story and fit for channel and customer

Shopper Insights & Strategy

Identify the high value shopper through actionable insights

Create Shopper Marketing plans for Strategic customers and channels

Customer Management

Own and develop relationships using Shopper insight for competitive advantage at the point of purchase (on & off-line)

Visibility

Define and develop high impact Category Growth Activities

D4C/D4R Customer & Channel specific/Omni solutions Capability

Data & Insight across channels

Key member of internal CoP

WHAT YOU WILL NEED TO SUCCEED

Experiences & Qualifications

•  2-3 years relevant Category & Customer experience

• 1-2 years Account management experience is an advantage

• Customer Facing experience combined with Brand Building experience is ideal

• Shopper Marketing or Brand Building experience is desirable

Skills

Innovation mindset

Commerce channels execution and digital business models

Commercial Strategy and Business Acumen /NRM

Category Growth Management

Data-Drive Mindset

Entrepreneurial Leadership

Digital Commerce

Customer and Retailer Understanding

Customer Relationship

Stakeholder Management

Process Thinking (Discipline)

Strategic Thinking

Leadership

• You are an inclusive motivator of people. Your team deliver with real passion, growing and learning from each other whilst delivering quick wins.

• You are still responsible for your own results and as a manager, you also need to motivate others to deliver with passion, creating an inclusive and engaging climate around you. You can balance challenge with support and coaching. You understand the wider business context and you are emotionally intelligent enough to motivate people to deliver what is needed.

• Critical SOL (Standards of Leadership) Behaviors

  • PERSONAL MASTERY: Sets high standards for themselves. Has emotional intelligence to take feedback, manage mood and motivations, and build empathy for others.

  • PASSION FOR HIGH PERFORMANCE: Generates intensity and focus to motivate people to deliver results at speed. Takes personal responsibility and accountability for execution and results.

  • TALENT CATALYST: Invests in people – coaches individuals and teams to realize their full potential. Creates an inclusive climate, empowering everyone to be at their best.

  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.

  • CONSUMER LOVE: Invests time inside and outside to understand the needs of consumers.

  • BUSINESS ACUMEN: Creates sustainable growth with purpose, engaging different partners across the system for change.

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.