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Hello marketeers

Welcome to Unilever’s Marketing Philosophy

At Unilever – we believe the most dangerous place for a marketer to be is behind a desk! With our marketing philosophy, we will reveal our passion and compassion for the world we serve and immerse ourselves in what it means to be human.

We have three principles:

  • To GET REAL - getting into the real world where the action is.
  • To DO GOOD - be led by our purpose to have positive impact.
  • And to always BE UNMISSABLE - iconic, unparalleled in our presence, unafraid to start the bigger conversations and committed to the whole world witnessing it.

Watch Aline Santos, our Chief Brand Officer explain more!

Watch Video

Did you know?

Cannes Festival

In 2022, Unilever won a total of 19 Lions across 4 brands and 1 Unilever-wide activity at the Cannes Festival of Creativity - the industry benchmark for recognising creativity that drives progress.

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Unstereotype Act

In 2016, Unilever launched the Unstereotype Act, a commitment to systemic change and making end-to-end inclusive marketing a priority. That's why our Dove brand is fighting hard to advocate against race-based hair discrimination, in support of The CROWN Act in the United States.

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The Knorr Eat

The Knorr Eat for Good Project put food that is good for people and the planet on over 1.3 billion plates last year.

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Effective Marketer

In 2020 Unilever led the ‘Most Effective Marketer’ category at the Effies – the marketing industry award. With work for brands including Axe, Dove, Knorr, Lifebuoy, Lux, Omo, Rexona and Surf Excel we have held the top spot 7 times over the last 10 years.

Did you know?


Since the launch of the Dove Self-Esteem Project, hundreds of thousands of teachers, parents and youth leaders have engaged and delivered our Dove self-esteem and body confidence education. Dove has already reached over 60 million young people across 139 countries and is committed to reaching 250 million by 2030.

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We ask our marketers to burst the corporate bubble and go into the real world to understand their consumers. In 2021, more than 4500 Unilever marketers spent frontline time with our consumers to step up purpose on our brands.

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In 2020, Domestos launched a TV, social media and print campaign to educate people on the importance of targeted and safe cleaning with bleach to combat the coronavirus spread. The campaign reached almost half a billion people.

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Carbon emissions

In 2021, OMO launched the world’s first laundry capsule made using recycled carbon emissions.

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Our Cif Ecorefill bottle is made with 75% less plastic? Since its launch in 2019, it has already saved 250 tons of plastic, helped take 210 trucks off the road, and saved 3.2 million litres of water globally.

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Sunlight has trained more than 30,000 aspiring women entrepreneurs and funded 1,000 women entrepreneurs globally.

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Domestos has helped 29 million people gain access to a clean and safe toilet.

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In our new Covid reality and to meet demand from consumers seeking disinfectants that will help keep them safe, Lifebuoy developed Unilever’s first pH-neutral disinfectant, the BotaniTech range.

Why join us?

We build brands with purpose. With passion. With power. We are one of the top Marketing companies in the world, with some of the most iconic consumer good brands, and we are pioneering the industry to do better for consumers and the planet.

We have the power to create a better world, and we give you the platform to build a better you. To build a career that enables you to get real, do good, and build a unique career journey with the future-fit skills that you need to make you unmissable.

Helping you develop through your:


Your purpose is who you are, what makes you distinctive. It’s not what you do, it’s why you do it, and is key to accelerating your growth & deepening your impact at a personal and professional level.


We will help you find and invest in your edge. We all have something that makes us tick. We want everyone to spend time exploring where they make the biggest impact and what they get their energy from.


We see skills as the currency for careers, focusing on obtaining skills for an evolving context and individuals building careers that link to their purpose. Skills may be constantly evolving but so are our people!


Your experiences will differentiate you as you progress. There can be a surprising number of these in just one market that we help our people explore, and the roles that feel unusual, may be the experiences that accelerate your career.


Our Standards of Leadership clearly define our leadership behaviours which will guide your development, as you move through doing work in a team, to leading work and teams, to leading the organisation, through to leading the industry!

What's in it for you?

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Across teams and across borders, the options are truly limitless.

We believe people with purpose thrive and brands with purpose last. Do what matters for brands that have a far-reaching and positive impact.

We know that careers are constantly evolving, that's why we work hard to evolve ahead of our world and to keep our people learning skills to stay future-fit.

Our Brands

At Unilever you will work on some of the most recognisable brands in the world. You know that Every U Does Good – but take a look at some of the award-winning work from our teams over the past couple of years. You could be a part of this!

Dove #StopTheBeautyTest

Where do you fit in?

  • Brand teams

    Create innovative solutions, deliver global brand strategies and create campaigns that will put our products in the world spotlight.

  • Business teams

    Bring a local perspective to our global business and activate our brand plans in a way that connects with each customer.

  • Digital hubs

    Use your digital expertise to deliver best-in-class marketing and commerce strategies. Then act on these strategies to stay ahead of our changing world.

  • Media leads

    Be a partner to our wider business. And ensure our teams are making the most of our media to grow our brands and inspire loyalty.

  • Consumer insights

    Bring consumer and market insights to life – and show us how they can lead to innovative people-driven solutions.

  • Artwork excellence

    Partner with our brand teams to deliver product designs that are accessible, compliant and eye-catching. And manage simple processes that prioritise speed and quality.

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The people behind the brands

What makes Unilever unique is that we can talk to people from all over the world. I start my day by talking with people in Japan and Australia. And I finish it by speaking to those in Colombia and Canada. I think that makes it so exciting.

We launched a product that helped consumers cut their water requirement drastically – from three buckets of water per wash to just one bucket. That’s one of my proudest moments because we didn’t just show a keen eye for what our consumers needed, we actually made a difference in their lives.

I’m so proud of the project I did last year on Dove Body Lotion. By getting close to our consumers, we realized the tension around body shaming, and hence focused on this to educate people about loving their body irrespective of their shape and size.

Who are we looking for?

We’re looking for purposeful people, who bring their best inner and outer game with them. People who have the key standards of leadership for the job.

Brilliantly Different Together

You know your customers and your markets. You dig deep, think big and act creatively. And you do it all with a suave, people-centric attitude.

Purpose Power

You love bringing our brands to life on the world stage. You learn from the diverse people around you and you have fun while you’re at it.

Be the Catalyst

Your cup is overflowing with positivi-tea! When a challenge crops up, you don’t dwell – you excel. You’re honest, empathetic and put your team first.

Go Beyond

Whenever you see an opportunity, you push the boundaries and go against the grain in search of new, exciting ways to grow your brands. That’s how you get results.

Ready to join us?

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Sign up for job alerts

Make sure you see job opportunities when they become available. Just leave a few details below to stay up to date with jobs that suit you and your skills.

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

Connect with us

We’re always looking to connect with those who share an interest in a sustainable future.

Contact us

Get in touch with Unilever PLC and specialist teams in our headquarters, or find contacts around the world.

Contact us